B2B GTM Systems Administrator

Guidebook•Myrtle Point, OR

35d•$120,000 - $150,000

About The Position

The Guidebook team is seeking a proven self-starting individual to join as a B2B GTM Systems Administrator. This individual will be responsible for optimizing and executing sales and marketing processes, managing marketing and sales automation (Marketo or equivalent technology, and Salesforce), lead data connection to our CRM (Salesforce), administrating our CRM instance (Salesforce), and leveraging analytics to power data-driven decision-making for 'full funnel' effectiveness across the organization. This role requires close partnership with marketing, sales, and engineering teams to ensure seamless 'full funnel' execution, accurate reporting, and continuous process improvement. This role is ideal for a process-driven, analytical operator who thrives in a fast-paced B2B environment and who is deeply passionate about leveraging technology to drive marketing and sales effectiveness and business growth.

Requirements

4+ years in a revenue operations or similar B2B role.
Demonstrated ability to manage and optimize marketing automation and CRM systems like Salesforce.
Strong organizational and project management skills; ability to oversee multiple campaigns and deadlines simultaneously.
Experience with workflow documentation and process improvement.
Exceptional written and verbal communication skills; able to present insights clearly and collaborate with diverse teams.
Detail-oriented, self-motivated, and comfortable working both independently and in teams.
Exhibits a growth mindset and passion for continuous learning and staying updated on go-to-market technology trends.

Nice To Haves

Salesforce Admin Certification preferable or equivalent experience.
Preferably has experience with analytics platforms like Google Analytics, SQL, Metabase; has familiarity with B2B customer lifecycle management and customer journey mapping; possesses solid understanding of creative and campaign processes.

Responsibilities

Build, deploy, and monitor marketing automation programs, such as Marketo or Conversion AI (engagement, triggers, email, webinar, and event campaigns).
Administrate our Salesforce CRM system, including managing and creating flows, updating page layouts, monitoring and refining custom objects.
Build robust flows between our corp website, Marketo/Conversion AI, CRM systems, Chili Piper, Unbounce, ZoomInfo, and Ringlead.
Support A/B testing, segmentation, and campaign optimization.
Maintain data integrity and compliance within our CRM.
Oversee CRM requests, troubleshoot issues, and manage lead-to-opportunity workflows.
Optimize our GTM Tech Stack integrations for accurate lead and campaign tracking.
Iterate and improve lead structures and lead scoring, assist in automating assignment processes, and maintain data quality in 'top of funnel' data capture.
Develop and maintain metrics reports on marketing and sales activities, campaign effectiveness, and business impact.
Establish feedback loops on unconverted funnel activity (qualitative and quantitative).
Analyze overall GTM performance, conversion rates, and deliver actionable insights with clear recommendations for improvement.
Track and report on results, providing data-driven suggestions to stakeholders.
Identify and resolve inefficiencies in GTM systems and processes.
Document and improve workflows, develop standardized playbooks, and support best practices.
Collaborate with cross-functional teams to align on campaign strategy, execution, and reporting.