B2B Field Marketer

HeyGen•Los Angeles, CA

6h•$130,000 - $160,000•Onsite

About The Position

HeyGen is building the future of AI-powered video, and enterprise is a major part of that story. As we scale our B2B motion, in-person events are one of our most powerful channels for building relationships, generating pipelines, and putting HeyGen in front of the right people at the right time. We're looking for a field marketer who knows how to make events count. You'll own the full spectrum, from major trade shows and industry conferences to intimate executive dinners and co-marketing activations with partners. This is a high-ownership IC role where logistics excellence and strategic thinking go hand in hand. This role is based in the San Francisco office.

Requirements

3 to 6 years of field marketing or events experience, with a strong focus on B2B
Proven track record of executing events that generate measurable pipeline, not just attendance
Experience owning the full event lifecycle independently, from planning through post-event analysis
Strong project management skills and the ability to run multiple events simultaneously without dropping details
Excellent vendor and venue negotiation skills
Comfort working closely with sales teams and understanding how events fit into the broader revenue motion
Sharp written and verbal communication skills, especially for executive-facing formats like dinners and roundtables
Willingness to travel regularly for on-site event execution
A bias for outcomes over activity. You care about what events actually produce, not just how smoothly they run

Nice To Haves

Experience at a high-growth B2B SaaS or AI company
Familiarity with ABM strategies and account-based event programming
Experience managing sponsorship packages and partner co-marketing programs
Proficiency with CRM and marketing automation tools like Salesforce and HubSpot
Existing relationships with event organizers in the AI, enterprise tech, or creator economy space

Responsibilities

Build and manage HeyGen's B2B events calendar, including trade shows, conferences, owned events, executive dinners, roundtables, and partner activations
Lead end-to-end event execution, from vendor selection and contract negotiation through on-site management and post-event follow-up
Develop event strategy for each activation, including goals, target audience, messaging, and how it connects to pipeline and revenue
Partner with sales to align on target accounts, ensure strong pre-event outreach, and drive meaningful meeting volume at events
Design and produce owned experiences, including executive dinners and roundtables, that create genuine value for attendees and reflect the HeyGen brand
Identify and evaluate co-marketing and sponsorship opportunities with partners to extend reach and share costs
Manage event budgets with precision, tracking spend against outcomes and making smart tradeoffs
Own post-event reporting, including pipeline influenced, leads generated, meetings held, and qualitative feedback
Work cross-functionally with our creative studio, product marketing, and GTM team to develop event materials, booth experiences, and leave-behinds