B2B Senior Product Marketing Manager, 12 Month FTC

Canva • San Francisco, CA

321d

About The Position

As Canva scales, change continues to be part of our DNA. This role will involve segment specific storytelling, positioning and messaging, go-to-market strategy, sales and marketing enablement, customer insights and market research, and content development and execution. You will create a deep understanding of different customer segments and ICPs, develop clear and compelling messaging, create and execute end-to-end go-to-market strategies, equip sales and marketing teams with necessary tools, conduct research to understand customer needs, and partner with cross-functional teams to deliver impactful campaigns.

Requirements

• 5+ years product marketing or solutions marketing experience.
• Demonstrated success in developing and executing GTM strategies for B2B SaaS products.
• Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience.
• Ability to build strong cross-functional relationships with stakeholders.
• Ability to understand and identify trends in the market, competitors, and user needs across multiple segments.
• Ability to juggle multiple projects at once and have strong prioritization skills.
• Has a growth mindset and is eager to learn and grow every day.

Nice To Haves

• Prior experience in business consulting, product management, or marketing.

Responsibilities

• Create a deep understanding of different customer segments and ICPs, from their demographic profile to their pain points, and craft stories that are designed to speak to them effectively.
• Develop clear, compelling, and differentiated messaging and positioning for solutions that resonate with target audiences.
• Create and execute end-to-end go-to-market strategies for solutions, including market segmentation, buyer personas, competitive analysis, and channel enablement plans.
• Equip sales and marketing teams with the tools, resources, and training needed to effectively communicate the value of solutions.
• Conduct research to deeply understand customer needs, industry trends, and competitive landscapes.
• Partner with cross-functional teams to design and deliver impactful campaigns that drive awareness, demand generation, and pipeline growth.

What This Job Offers

• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services