B2B SaaS Persona Marketing Manager (CX)

BrainStorm, Inc.-posted 3 months ago
Full-time • Mid Level
American Fork, UT
101-250 employees
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As Persona Marketing Manager, you will own the SaaS Customer Leadership persona, encompassing roles in Customer Success, Customer Experience, Customer Operations, Customer Education, and Customer Marketing. These leaders focus on driving customer adoption, retention, and expansion by delivering exceptional experiences and measurable business outcomes. You’ll build, accelerate, and enable the funnel for this audience by driving targeted messaging, campaigns, sales enablement, and event management that showcase how BrainStorm helps customer leaders achieve their core metrics.

  • Collaborate with sales and business development teams to identify needs and deliver effective enablement resources, including pitch decks, case studies, and training materials.
  • Plan, execute, and optimize integrated marketing campaigns to drive leads and completed demos; Partner with marketing operations to streamline routing and follow-up processes.
  • Create and oversee content that resonates with target audiences, including white papers, blog posts, webinars, email campaigns, and videos; Collaborate with subject matter experts to develop thought leadership pieces and materials for different stages of the buyer’s journey.
  • Plan and execute virtual and in-person events, such as webinars, trade shows, and conferences, to generate leads and build brand awareness; Coordinate pre- and post-event marketing efforts, including promotions and follow-up communications.
  • Use market insights and feedback to refine messaging, campaigns, and overall marketing tactics.
  • 3+ years of experience in B2B marketing.
  • Natural collaborator and team player; You easily build connections with people, and are a trusted resource, known to get the job done.
  • Confident communicator, both written and verbal; You know how to strike the right tone for the right setting, avoid jargon, and have an aptitude for clear and convincing writing.
  • Ruthlessly responsible and reliable; You’re always on top of your work because you have good systems for organization, can plug into existing systems, can independently manage tasks to completion, and know when to speak up and ask questions.
  • Lifelong learner; You know how to find answers to your questions and independently learn how to do new things.
  • Preferred experience with Hubspot, Google Analytics, and Asana.
  • Hands-on planning and executing events, both virtual and in-person, from idea to completion.
  • Medical
  • Dental
  • 401k
  • Other benefits
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