B2B Marketing Manager

$90,000 - $120,000/Yr

Open Healthcare - Torrance, CA

Full-time - Mid Level

Torrance, CA

About the position

The B2B Marketing Manager will lead marketing initiatives for both clinical laboratory services and a new B2C self-test kit product line. This role focuses on developing and executing strategies to enhance the company's market presence in both B2B and B2C sectors, ensuring compliance with healthcare regulations while driving growth and awareness.

Responsibilities

• Develop and implement comprehensive B2C marketing strategies for self-test kit product line.
• Lead the go-to-market strategy for upcoming sample container product.
• Create and manage multi-channel marketing campaigns to drive awareness, consideration, and purchase of self-test kits.
• Develop compelling content for various platforms, including website, social media, email marketing, and physical packaging.
• Analyze consumer data and campaign performance to optimize B2C marketing strategies and ROI.
• Develop and execute marketing strategies and launches to promote clinical laboratory services to healthcare providers, wellness centers, and hospitals.
• Drive company's FDA regulatory initiatives including 510(k) submission for successful product launch.
• Create targeted marketing campaigns to highlight various testing services, including blood and urine tests.
• Produce high-quality marketing materials such as brochures, presentations, and case studies for B2B audience.
• Collaborate with sales team to generate qualified leads and support their efforts in securing contracts.
• Plan and coordinate participation in relevant industry trade shows and conferences.
• Manage the overall marketing budget, allocating resources effectively between B2C and B2B initiatives.
• Conduct market research to identify trends, customer needs, and competitive positioning in both B2C and B2B markets.
• Ensure all marketing activities comply with healthcare regulations and guidelines, including HIPAA and FDA requirements.
• Collaborate with product development and regulatory teams to align marketing efforts with company-wide objectives.
• Monitor competitor activities in both consumer and clinical laboratory markets.
• Manage relationships with external agencies and vendors for marketing support.
• Stay informed about healthcare industry trends and innovations to maintain competitive edge.
• Manage a team of marketing associates or agencies in Korean and US.

Requirements

• Bachelor's degree in marketing, Business Administration, or related field.
• Minimum of 7 years of marketing experience, with at least 3 years in healthcare and 2 years in B2C marketing; start-up experience preferred.
• Proven track record of successfully marketing both B2B healthcare services and B2C products.
• Strong understanding of digital marketing techniques, including social media marketing, SEO, and content marketing.
• Experience with healthcare industry marketing regulations and best practices.
• Excellent analytical skills with the ability to use data to drive marketing decisions.
• Outstanding communication and presentation skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Nice-to-haves

• MBA or advanced degree in Marketing or Healthcare Administration.
• Experience marketing FDA-regulated products, 510(k) submission.
• 3 years + of experience in a regulated environment, to include CLIA, FDA, CE and IVDR.
• Familiarity with clinical laboratory services and diagnostic testing.
• Knowledge of HIPAA and other healthcare privacy regulations.
• Experience with CRM systems and marketing automation tools.
• Understanding of the regulatory landscape for both clinical laboratories and direct-to-consumer medical devices.
• Fluent in Korean & English.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off