B2B Marketing Content Strategy Manager - TikTok Shop

Tiktok • Los Angeles, CA

73d

About The Position

The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic planning, development, coordination, and execution of cross-channel brand and sales campaigns. With deep alignment across PR, digital, and social media, IMC ensures campaigns drive brand awareness, engagement, and targeted revenue growth. The team plays a critical role in delivering cohesive, data-driven marketing strategies that support TikTok Shop's core business objectives. We are seeking a dynamic and experienced B2B Marketing Strategist to join our team. The ideal candidate will play a pivotal role in developing and executing comprehensive content strategies that drive brand awareness, generate leads, and enhance audience engagement. This role requires a blend of creativity, data-driven insights, and in-depth industry knowledge to create impactful content that resonates with our B2B audience.

Responsibilities

• Craft and implement innovative B2B content strategies tailored to the U.S. E-commerce and retail sectors.
• Leverage strong data analysis skills to gather, analyze, and interpret market data, customer insights, and industry trends.
• Compile findings into compelling B2B insight reports and industry analyses that inform strategic decision-making.
• Conceptualize, develop, and manage the creation of brand showcases that effectively communicate our value proposition, product features, and services to B2B clients.
• Stay abreast of the U.S. commercial media landscape, identifying relevant media channels, influencers, and partnerships.
• Collaborate with media teams to execute impactful content distribution strategies.
• Work closely with marketing, sales, product, and design teams to ensure content aligns with overall business goals.

What This Job Offers

• Industry: Broadcasting and Content Providers
• Number of Employees: 5,001-10,000 employees