B2B - General Manager, Healthcare & Payers

CookUnity

100d • $150,000 - $200,000

About The Position

CookUnity is scaling its B2B business to transform healthcare through Food as Medicine programs. We are looking for a visionary General Manager of Strategic Healthcare Partnerships to lead our healthcare vertical, driving growth across payers, hospitals, and self-insured employers. As the healthcare vertical leader, you will own the strategy and execution of CookUnity’s healthcare business, leading a team focused on developing partnerships with payers, hospitals, and self-insured employers. You will design and execute a GTM strategy to grow revenue and position CookUnity as the leading provider of medically tailored meals.

Requirements

• 10+ years of experience in healthcare, sales leadership, execution and strategy.
• Proven track record of success selling into payers, hospital systems, and self-insured employers.
• Deep understanding of healthcare regulations and reimbursement pathways.
• Established network in the healthcare ecosystem.
• Strong leadership skills with experience building and scaling teams.
• Entrepreneurial mindset with the ability to operate in a fast-paced, high-growth environment.

Responsibilities

• Own P&L responsibility for the healthcare vertical with aggressive revenue growth targets.
• Develop and execute GTM strategy for Medicare payers, Medicaid programs, hospitals and provider partners, and self-insured employers.
• Recruit, lead, and coach a team of high-performing AEs specialized in healthcare sub-segments.
• Cultivate relationships with C-suite executives in payers, providers, and employers.
• Navigate regulatory frameworks, including Medicaid waivers and Medicare Advantage supplemental benefits.
• Build scalable processes and playbooks to support team growth.
• Lead cross-functional collaboration with product, operations, and marketing.
• Define pricing and packaging strategies tailored to the healthcare ecosystem.
• Act as the executive sponsor on strategic accounts, driving renewals and expansion.
• Attend key industry events and healthcare conferences to build thought leadership and brand awareness.
• Develop KPIs and reporting systems to track progress and make data-driven decisions.
• Support creation and rollout of new MTM lines across different markets.
• Work closely with the tech team and 3rd party providers to enable billing and security compliance.
• Lead strategic expansion in new states with Medicaid registration, contracting and partnerships.

Benefits

• Health Insurance coverage
• 401k Plan
• Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• Unlimited PTO
• 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• Wellness perks: access to fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 501-1,000 employees