B2B Copywriter-Business Insurance
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About The Position
As a Copywriter Director, you will be responsible for crafting compelling, insight-driven business-to-business (B2B) sales content that empowers our field sales teams, along with their agent and broker partners, to communicate a clear, differentiated value proposition to business customers. You will develop sales materials (brochures, presentations, event collateral) and digital copy for designated business areas. Collaboration with strategists to develop messaging platforms may also be required. This role combines the need for B2B insurance knowledge with a storyteller's sensibility, strong strategic instincts, and a willingness to embrace AI tools to work faster and smarter. You bring a strong and growing understanding of the creative process across disciplines. This role may include people leadership responsibilities.
