AVP, Practice Development Manager Vet – Area (North Carolina and Surrounding States)

Synchrony

3d•$75,000 - $130,000•Remote

About The Position

Role Summary/Purpose: The Area Practice Development Manager is responsible for building strong relationships with healthcare providers through virtual outreach (with the occasional in-person visit) across the Veterinary industry. The goal is to drive product adoption and engagement, ultimately supporting healthcare providers while achieving or exceeding credit utilization metrics within their assigned territory. The Area PDM owns a defined book of mid-to-large practices; prioritize accounts, set practice-level strategies, and select programs/cadence to meet goals. This position covers a territory comprised of states of North Carolina & South Carolina.

Requirements

A minimum of 3 years sales experience including 1+ years of Consultative Sales experience
Primarily remote with potential to travel up to 30% to attend industry/association trade shows, including weekends, or an occasional in-person practice meetings.

Nice To Haves

Ideal candidate will reside either in Greensboro, NC or surrounding area or Charleston, SC or surrounding area.
BA or BS degree or equivalent experience.
Advanced computer skills including Microsoft Word, Microsoft Excel, MS PowerPoint, MS Outlook
Outside sales experience, Field Sales and Virtual/tele-sales experience
Skilled in virtual engagement, data-driven selling - supported by CRM insights
Business travel & expense budgeting knowledge
Sales experience in the veterinary industry; proven portfolio ownership (account plans, prioritization)
Solution-oriented, consultive, value-based selling experience
Medical sales / marketing experience
Executive sales, account management, and assigned-territory routing experience
Ability to drive field-based growth with strong territory ownership
Experience using a CRM tool such as Salesforce
Private label credit card and marketing experience
Strong finance business/industry acumen, fluency in patient financing
Knowledge of customer financial drivers/needs
Openness to coaching and ability to learn quickly
Customer focused mind set with ability to respond quickly to customer needs
Exceptional interpersonal communication skills (written, oral, non-verbal)

Responsibilities

Build strong working relationships to effectively understand and address opportunities for growing sales within the assigned territory states of North Carolina & South Carolina.
Use discretion to determine when to prioritize high-value sales opportunities (CareCredit acceptance, Installment/MSF sign-ups, reduced origination fee pilot, or waived enrollment fee offers)
Develop long term client relationships with provider offices, assist them to identify and capitalize on growth opportunities while satisfying customer needs and sales requirements of CareCredit
Identify competitive threats (e.g., promotional material, websites, provider conversations) and determine appropriate actions to reinforce CareCredit as the product of choice/first look
Proactively identify and evaluate new business opportunities, enrolling new providers and managing the existing provider book, looking for ways to grow and scale both existing and new provider enrollments.
Apply judgment to decide when an in-person visit is required versus when a virtual engagement is sufficient based on sales opportunity and provider needs
Lead sales strategy and manage budget for assigned territory as part of a broader regional team
Utilize identified sales strategies - including prioritization, during provider visits and calls to achieve results; document all activity in Salesforce
Develop profound knowledge in designated industry to better understand and support providers with their specific needs
Maintain knowledge and understanding of all Synchrony Veterinary products, offerings, technology partnerships, current rates, and compliance requirements to support the usage within designated industry and assigned region
Meet/exceed additional performance measurements and KPI expectations based on provider visit reaction, territory management, industry segmentation, and visit goals
Set business goals to both forecast and meet sales and credit application performance required for assigned territory
Assist with the commercialization of provider Point of Sale (POS) initiatives and products within assigned territory
Partner with industry account/product representatives, key opinion leaders and technology experts to effectively drive adoption and utilization
Proactively sign-up providers for CareCredit acceptance and Installment/MSF products, acting as a hunter when new opportunities are uncovered
Safely and securely manage company digital assets (laptop, tablet, cell phone)
Perform other duties, special projects, and attend industry/association trade shows as assigned