AVP of Marketing Intelligence

Tidal Financial Group

3d

About The Position

TIDAL is looking for a Marketing Intelligence Manager (AVP level) to bring clarity, insight, and strategic intelligence to our marketing efforts. This role sits at the intersection of data, performance, and strategy, connecting every marketing touchpoint into a clear picture of what’s working, what isn’t, and what we should do next.
This is not a pure reporting role. It’s a hybrid strategist position for someone who genuinely geeks out over performance data, patterns, and signals others miss, and then translates those insights into smarter, more effective marketing campaigns.

Requirements

• 5-8yrs+ experience
• Proven experience in marketing analytics, marketing intelligence, strategy, or performance marketing
• AVP-level experience with the confidence to influence strategy and challenge assumptions
• Exceptional attention to detail and analytical rigor
• Deep curiosity and passion for understanding why performance moves, not just that it does
• Ability to see connections and insights others don’t, and explain them clearly
• Comfortable working across multiple platforms, datasets, and stakeholders

Nice To Haves

• Experience in financial services, asset management, or regulated industries is a plus (but not required)

Responsibilities

• Own performance tracking across all marketing touchpoints (digital, paid media, content, brand, campaign activity)
• Build and maintain dashboards, scorecards, and reporting frameworks that provide clear, actionable insights
• Analyze campaign performance and audience behavior to identify trends, opportunities, and inefficiencies
• Partner with marketing, creative, and leadership teams to translate data into strategic recommendations
• Identify what’s working, what’s underperforming, and where to optimize spend, messaging, or channels
• Develop hypotheses, test-and-learn approaches, and post-campaign analyses
• Ensure data accuracy, consistency, and integrity across platforms and reports
• Bring external perspective, spotting patterns, benchmarks, and opportunities others may overlook

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 51-100 employees