AVP of Marketing and Communications (1161-674)
About The Position
The Assistant Vice President (AVP) for Marketing and Communications provides strategic leadership and vision for the university's integrated marketing, brand management, and communications efforts across all audiences. The AVP oversees marketing and communications for Admissions, Advancement, and Athletics, ensuring a unified brand voice and coordinated strategy that drives enrollment, engagement, and reputation growth. The AVP leads a multidisciplinary team responsible for public relations, creative services, website strategy, social media, and digital marketing. This position ensures that all institutional messaging, storytelling, and visual identity reinforce the university's mission, strategic priorities, and market position.
Requirements
- Bachelor's Degree in Marketing, Communications, English or related field
- 5-7 of higher education marketing and/or communications experience
- Minimum of 5-7 years of progressively responsible experience in marketing, communications, or public relations, preferably in higher education or a complex organization.
- Demonstrated leadership in managing creative, digital, and communications teams.
- Proven success in developing integrated marketing strategies across multiple platforms and audiences.
Nice To Haves
- Experience supporting enrollment, advancement, and athletics marketing strongly preferred.
Responsibilities
- Develop and implement a comprehensive, university-wide marketing and communications strategy aligned with institutional goals.
- Strengthen and steward the university's brand to ensure consistent, compelling, and data-driven messaging across all channels and divisions.
- Serve as a strategic partner to senior leadership, providing counsel on brand positioning, reputation management, and public visibility.
- Oversee coordination of messaging for Admissions, Advancement, and Athletics to ensure unified storytelling that supports student recruitment, philanthropy, and school spirit.
- Develop and implement a comprehensive, university-wide marketing and communications strategy aligned with institutional goals.
- Strengthen and steward the university's brand to ensure consistent, compelling, and data-driven messaging across all channels and divisions.
- Serve as a strategic partner to senior leadership, providing counsel on brand positioning, reputation management, and public visibility.
- Oversee coordination of messaging for Admissions, Advancement, and Athletics to ensure unified storytelling that supports student recruitment, philanthropy, and school spirit.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Industry
Educational Services
