AVP of Enrollment Management and Marketing

HCA•Kansas City, MO

75d

About The Position

The Assistant Vice President (AVP) of Enrollment Management is a strategic and operational leader responsible for developing and executing strategies to attract, engage and enroll prospective students through lead generation, nurturing and admissions management workflows. This position will oversee the entire student admission process, including marketing the institution, developing recruitment strategies, managing admissions and marketing staff, ensuring the timely selection of qualified applicants. The AVP of Enrollment management will lead the College's integrated marketing strategy and is responsible for brand and creative development in support of the College mission, values, and strategic goals. The ideal candidate will have proven experience in admissions and the consumer marketing and sales cycle from awareness through conversion with a passion for data-driven results.

Requirements

A minimum of a bachelor's degree is required. Preferred fields of study include Marketing, Communications, Public Relations, or a closely related discipline.
Strong understanding of the student lifecycle from lead generation through enrollment, and industry best practice strategies to maximize results
Minimum of 7 years of progressive experience in the field of Enrollment Management
In depth knowledge of integrated marketing channels and tactics, preferably demand generation strategies
Excellent written and oral communication skills.
Ability to identify quality creative design and production, providing direction and input into the creative process for all brand and marketing development.
Ability to work on tight deadlines and adapt quickly to change.

Responsibilities

Develop and implement a comprehensive, action-oriented enrollment strategy to manage leads through enrollment process, collaborating cross-departmentally to achieve enrollment goals
Manages and optimizes the prospective student contact strategy to achieve maximum lead to start conversion
Lead the development of innovative integrated marketing that increases awareness and understanding of the College's programs, enhances the college's brand, and supports recruitment of students, tracking KPI's to budget
Establish tools for measuring effectiveness of external resources utilized in advertising and recruitment efforts while bringing innovation and technology solutions to meet recruitment needs
Develop weekly/monthly/quarterly reporting forecasts, building and motivating strong teams to ensure that enrollment goals are met
Lead agency and creative professionals in the development of all marketing and branding for the College and all of its programs
Provide leadership and writing support for internal and external publications, collateral, media releases and other written communications
Increase community presence and develop new recruitment strategies and outreach initiatives
Brainstorm new and creative enrollment growth strategies.

Benefits

Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.