AVP of Business Development - Hospice
About The Position
Gentiva is seeking an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories. At Gentiva, the mission is to offer compassionate care in the comfort of wherever patients call home. The company is a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states. Gentiva's focus is on helping people recover from illness, injury, or surgery in their homes, and guiding patients and their families through the physical, emotional, and spiritual effects of serious or terminal illnesses. Headquartered in Atlanta, Georgia, Gentiva offers rewarding careers in a collaborative environment that celebrates inspiring achievements and kindness.
Requirements
- Bachelor’s degree required
- Valid driver’s license and automobile liability insurance required
- 5+ years of direct sales experience in the healthcare industry, including home health or hospice
- 2–4 years of sales management experience in a multi-site or multi-territory environment
- Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role
- Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools
- Strategic thinker with hands-on execution ability
- Effective team leader with strong coaching and development skills
- Excellent verbal and written communication
- Financial acumen with experience in budgeting and P&L review
- Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
- Highly organized with exceptional time and territory management
Nice To Haves
- HomeCare HomeBase experience preferred
Responsibilities
- Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
- Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
- Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
- Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
- Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
- Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
- Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
- Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
- Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.
Benefits
- Competitive Pay
- 401(k) with Company Match
- Career Advancement Opportunities
- National & Local Recognition Programs
- Teammate Assistance Fund
- Medical, Dental, Vision Insurance
- Mileage Reimbursement or Fleet Vehicle Program
- Generous Paid Time Off + 7 Paid Holidays
- Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
- Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
- Free Continuing Education Units (CEUs)
- Company-paid Life & Long-Term Disability Insurance
- Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
