AVP of Business Development - Hospice
About The Position
Lead with Purpose. Grow with Strategy. We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories. What You’ll Do Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes. Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue. Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities. Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations. Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques. Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity. Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics. Represent the organization at community, industry, and networking events to elevate brand visibility and credibility. Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities. Compensation may vary within the salary range provided based on several factors including but not limited to a candidate’s location, experience, education, skills, licensure, certifications and department equity. Gentiva provides associates with a comprehensive benefits and total rewards package, of which base pay is just one piece.
Requirements
- Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
- Valid driver’s license and automobile liability insurance required.
- 5+ years of direct sales experience in the healthcare industry, including home health or hospice.
- 2–4 years of sales management experience in a multi-site or multi-territory environment.
- Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
- Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.
- Strategic thinker with hands-on execution ability
- Effective team leader with strong coaching and development skills
- Excellent verbal and written communication
- Financial acumen with experience in budgeting and P&L review
- Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
- Highly organized with exceptional time and territory management
Nice To Haves
- HomeCare HomeBase experience preferred.
Responsibilities
- Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
- Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
- Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
- Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
- Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
- Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
- Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
- Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
- Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.
Benefits
- Competitive Pay
- 401(k) with Company Match
- Career Advancement Opportunities
- National & Local Recognition Programs
- Teammate Assistance Fund
- Medical, Dental, Vision Insurance
- Mileage Reimbursement or Fleet Vehicle Program
- Generous Paid Time Off + 7 Paid Holidays
- Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
- Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
- Free Continuing Education Units (CEUs)
- Company-paid Life & Long-Term Disability Insurance
- Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
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What This Job Offers
Job Type
Full-time
Career Level
Executive
