AVP, Market Development- Consumer Accessories

AT&T•Atlanta, GA

14d

About The Position

AVP-Market Development- Consumer Accessories Job Summary: We are seeking an accomplished and visionary AVP to lead our accessories business across the enterprise and drive end-to-end product lifecycle management. This role is accountable for strategic growth, high-impact partnership development, operational excellence, and innovative product leadership. The AVP will oversee cross-functional teams to accelerate revenue, expand market share, and deliver exceptional profitability across multiple channels and product lines.

Requirements

Bachelor’s degree in Business , Marketing, Engineering, or related field .
MBA or advanced degree strongly preferred .
Minimum of 7 + years’ progressive experience in telecommunications, technology, product management, or related fields.
Demonstrated success in leading large-scale businesses and managing products through their full lifecycle.
Proven track record negotiating complex commercial agreements and driving cross-functional initiatives to successful outcomes.

Nice To Haves

Expertise in Agile methodologies and product management tools (e.g., JIRA, Confluence, Aha!).
Deep knowledge of wireless & wireline accessories and telecommunications industr y .
Experience integrating emerging technologies to fuel business and product innovation.

Responsibilities

Set and execute the vision for the wireless accessories business, ensuring achievement of annual revenue, unit, market share, and profit goals.
Drive business expansion by launching new channels, markets, customers, and product categories.
Develop and implement strategies that align with company pillars and long-term objectives , ensuring competitive differentiation and sustainable growth.
Cultivate and maintain robust relationships with carrier partners, suppliers, and key stakeholders.
Negotiate high-value purchasing agreements and commercial terms that maximize organizational value.
Lead innovative, consumer-facing partnership initiatives to capture market opportunities and deliver best-in-class launch performance.
Oversee the full lifecycle of the wireless accessories portfolio—from ideation and launch through growth, maturity, and retirement.
Make critical product decisions regarding promotion s , repositioning, and end-of-life strategies.
Drive multi-year product planning, leveraging market insights, customer feedback, and performance analytics.
Direct supply chain strategy, including demand forecasting, packaging, distribution, and risk mitigation to optimize channel performance.
Lead major business transformations, such as market disruptions , renegotiating agreements while sustaining growth.
Design and implement go-to-market strategies, collaborating with marketing, engineering, and sales to ensure successful product launches and ongoing adoption.
Develop comprehensive forecasts and reporting on revenue, market performance, and strategic adjustments for executive leadership.
Define and track key metrics (KPIs) to monitor business and product health, using analytics to identify opportunities for optimization and increased profitability.
Lead, mentor, and develop a high-performing, cross-functional team, fostering a culture of innovation, accountability, and continuous improvement.
Influence hiring, development, and succession planning decisions to ensure organizational strength.
Champion the adoption of emerging technologies (e.g., AI) and market trends to drive product and business innovation across the enterprise
Recommend and implement process improvements and modern tools to enhance business agility and execution.
Provide regular business updates and strategic recommendations to senior leadership.
Serve as a subject-matter expert and thought leader, guiding cross-functional teams and mentoring future leaders.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone