About The Position

The AVP, Corporate Marketing is a senior enterprise leader responsible for defining the corporate marketing vision and bringing Ensora Health’s strategy to life through a unified brand, communications, and reputation framework. This role leads at scale, integrating brand architecture, corporate storytelling, executive communications, digital presence, and cross‑functional alignment to elevate Ensora Health’s market authority in a high‑growth SaaS environment. The AVP shapes enterprise messaging, strengthens competitive differentiation, and drives the systems, governance, and leadership capability required to sustain brand excellence through rapid organizational evolution.

Requirements

  • Brand Architecture & Market Awareness: Demonstrated success evolving and scaling brand architecture across multi‑product portfolios, driving market visibility, and optimizing digital platforms (website, social, content ecosystems) to grow presence and share of voice.
  • AI‑Native Product Narrative & GTM Storytelling: Ability to translate complex AI capabilities into clear, outcome‑driven narratives and positioning strategies that resonate with healthcare audiences.
  • Cross‑Functional Corporate Marketing Leadership: Proven experience orchestrating campaigns, content, communications, and brand functions at scale while aligning product, growth, sales, and executive stakeholders—especially during periods of transformation.
  • Experience developing enterprise marketing strategy for SaaS or technology organizations.
  • Expertise in executive communication, brand governance, and enterprise‑wide messaging frameworks.
  • Ability to establish systems, controls, and operating models that scale with company growth.
  • Strong financial acumen and experience aligning marketing investments with enterprise performance targets.
  • Demonstrated leadership capability in building, coaching, and scaling high‑performing teams.
  • Exceptional communication skills, executive presence, and stakeholder influence.

Responsibilities

  • Set the enterprise corporate marketing strategy, ensuring brand positioning, reputation management, and executive communications reinforce long‑term corporate objectives and market leadership.
  • Establish and steward the corporate marketing operating model and governance frameworks that drive alignment, consistency, and accountability across brand, communications, digital, creative, and cross‑functional partners.
  • Own enterprise brand architecture, ensuring product‑level narratives reinforce a cohesive corporate identity while enabling differentiated positioning for a multi‑product ecosystem.
  • Drive AI‑native product storytelling by translating technical capabilities into compelling market narratives tied to clinical, operational, and financial outcomes meaningful to healthcare providers and buyers.
  • Lead corporate communications and PR—including executive visibility, thought leadership, media relations, partner/alignment communications, and crisis readiness.
  • Oversee enterprise digital presence, including the corporate website, social platforms, and multimedia strategy to strengthen authority, organic discovery, and market influence.
  • Sponsor strategic corporate initiatives such as industry events, analyst/partner programs, executive forums, and market‑shaping campaigns.
  • Align budgets, investment strategy, and resource planning to enterprise financial and growth priorities.
  • Build and develop senior marketing leaders, elevating leadership capability, succession planning, and a culture of innovation and performance excellence.
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