AVP-Commercialization

AT&T•Dallas, TX

4d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. This role works in the Home Internet & Converged Growth organization. They are accountable for home internet migrations (copper to fiber, copper to AIA, AIA to fiber, voice to VOIP), revenue and quality KPIs for internet (cancels, credit quality, speed, etc., and converged growth and penetration. Overall Purpose: Lead and develop a high-performing commercialization team to manage the full lifecycle of AT&T’s products and services, fostering innovation in go-to-market strategies and utilizing data-driven decision-making to maximize revenue growth and expand market share Implement go-to-market strategies: Supervise and guide the team in translating established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings. Performance and Strategy: Oversee the team’s ongoing monitoring and optimization of product and channel performance. Provide direction on using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes. Program and Project Management: Manage and mentor cross-functional teams and external partners to ensure the timely, on-budget launch of commercialization initiatives and strategic programs, fostering collaboration and accountability. Stakeholder engagement: Act as the primary liaison to align business units, ensuring effective communication of insights and recommendations to senior leadership and supporting decision-making. Growth Support: Direct initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels. Job Contribution: Develops the organization’s philosophy, departmental strategies and defines long-term goals and alignment with overall business objectives. Typically leads large teams, directly supervising supervisors as well as senior staff within the organization. Plays a significant part in cross-functional initiatives across AT&T. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.

Requirements

Bachelor’s degree (BS/BA) desired
10+ years of related experience

Responsibilities

Lead and develop a high-performing commercialization team to manage the full lifecycle of AT&T’s products and services
Foster innovation in go-to-market strategies
Utilize data-driven decision-making to maximize revenue growth and expand market share
Supervise and guide the team in translating established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings
Oversee the team’s ongoing monitoring and optimization of product and channel performance
Provide direction on using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes
Manage and mentor cross-functional teams and external partners to ensure the timely, on-budget launch of commercialization initiatives and strategic programs, fostering collaboration and accountability
Act as the primary liaison to align business units, ensuring effective communication of insights and recommendations to senior leadership and supporting decision-making
Direct initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels
Develops the organization’s philosophy, departmental strategies and defines long-term goals and alignment with overall business objectives
Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone