AVP - Business Marketing

Verizon • Irving, TX

10d • Hybrid

About The Position

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. The AVP, Business Marketing is a high-impact senior leadership role responsible for the strategic transformation and global consolidation of marketing functions into a unified growth engine for Verizon Business. This leader will orchestrate a reimagined Marketing Team structure that integrates Product Marketing, Integrated Marketing, Growth Marketing, and Content & Media Strategy to drive growth across all segments of Verizon Business globally. By synchronizing our overarching Marketing Strategy with high-velocity marketing campaigns, this AVP ensures brand resonance and measurable revenue and share growth on a global scale. This leadership position will also be responsible for International Field Marketing execution across our EMEA and APAC markets. Leading a diverse team of 108 FTEs across the US and EMEA, this executive will champion AI Marketing Transformation and change management, and a sophisticated offshoring strategy to maximize marketing efficiency and operational agility. This role is central to scaling Demand Generation and optimizing the customer journey through data-driven, executive-level execution. By streamlining global operations and leveraging collective expertise, the AVP will position the organization as a world-class center of excellence, delivering exceptional impact on Verizon Business’ revenue growth results. Cross-functional collaboration with our Base Marketing, Events Marketing, and US Field Marketing and Enablement Teams, among other teams in Product & Marketing, is key to the success of this senior leader in our marketing mission to capture the hearts, minds, and wallets of our business customers.

Requirements

• 10+ years of marketing experience with significant direct management experience leading large, diverse teams across multiple time zones.
• Proven ability to develop strategies for creating new customer markets through direct, indirect, digital, and ABM programs.
• Exceptional skills in managing and influencing relationships at the senior executive level and the ability to engage all levels of management.
• Ability to analyze segment-critical KPIs and translate data into proactive marketing strategies.
• Bachelor’s degree in Marketing or Business

Nice To Haves

• Master’s degree or MBA is strongly preferred.
• A deep understanding of the enterprise technology landscape and the ability to foster innovation in marketing-led growth.

Responsibilities

• Developing and owning the annual marketing strategy and plan, including segmentation, market intelligence, and the prioritization of global thought leadership investments.
• Spearheading persona-based marketing strategies that target specific customer profiles in all segments of Verizon Business, which includes Small and Medium Business, Global Enterprise, and Public Sector.
• Driving a "marketing-led growth" culture that delivers critical insights for base campaigns and generates sales-qualified leads across our entire Verizon Business product portfolio, including wireless, wireline, and AI Connect.
• Orchestrating the end-to-end customer journey, building a world-class full-funnel experience that moves prospects from initial awareness to face-to-face engagements.
• Collaborating cross-functionally with Sales, Product, Finance, CMO and other Verizon international teams to streamline operations and support revenue-driving execution.
• Elevating brand awareness across all global geographies in partnership with CMO.

Benefits

• health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance
• matched 401(k) savings plan
• up to 8 company paid holidays per year and up to 6 personal days per year
• paid parental leave
• adoption assistance and tuition assistance
• incentive based position with the potential to earn more
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service

What This Job Offers

• Job Type: Full-time
• Career Level: Executive