AUTOMOTIVE MARKETING DIRECTOR

RON MARHOFER AUTOMALL GROUP•Cuyahoga Falls, OH

11d•$105,000 - $175,000•Onsite

About The Position

The Marketing Director is responsible for developing, executing, and managing comprehensive marketing, brand, and engagement strategies that support the Ron Marhofer Auto Family strategic plan. This role drives brand awareness, customer demand, and reputation management across all dealerships and business units. Reporting directly to the President, the Marketing Director operates with a high degree of autonomy. This role requires strong capabilities in strategic planning, data utilization, project and budget management, creative execution, and stakeholder engagement.

Requirements

Marketing leadership experience required.
Strong organizational, analytical, and communication skills.

Nice To Haves

Bachelor’s degree preferred.
Automotive or multi-location retail experience preferred.

Responsibilities

Operate independently to achieve predetermined marketing and brand performance targets.
Develop and execute integrated marketing strategies across print, digital, and emerging platforms.
Partner with the Senior Leadership Team to establish and monitor KPIs.
Increase top-of-mind brand awareness within the regional market.
Develop and manage the annual marketing budget.
Measure ROI and evaluate effectiveness of all marketing spend.
Implement systems to measure campaign and program success.
Maintain consistent brand standards across all communications.
Oversee SEO, SEM, paid media, websites, and social platforms.
Manage online reputation and digital footprint.
Unify branding across all dealerships.
Use Google Analytics and reporting tools to guide KPIs.
Analyze clicks, SEO performance, and keyword strategies.
Conduct marketing research as needed.
Evaluate end-to-end customer experience.
Drive traffic, engagement, and leads for sales, service, and parts.
Support departmental goals through KPI analysis.
Support digital retail tool branding and rollout.
Integrate marketing with CRM, DMS, Xtime, vAuto, and related systems.
Ensure compliance with local, state, and manufacturer requirements.
Manage vendor and OEM relationships.
Maintain campaign timelines and calendars.
Oversee internal communications from leadership.
Support senior leaders with messaging.
Serve as media contact.
Represent the company at events and trade shows.