Automation Sales Manager

Formic•Austin, TX

About The Position

At Formic, we’re on a mission to revolutionize American manufacturing and create more abundance in the world. We believe in continuing the American legacy of innovation by making automation accessible to all manufacturers and increasing their factory productivity by 10x. Built upon deep expertise in robotics and manufacturing, our unique full service automation solutions combine the best automation technology, software, and analysis tools for manufacturers with best in class uptime, support, and maintenance services. We are creating a new era of supercharged efficiency and competitiveness for US manufacturers. As the world faces growing pressure from tariffs, rising costs, and labor shortages, Formic is uniquely positioned as the industry leading solution to overcome these challenges. Fueled by our vision for a re-industrialized domestic supply chain, everything we do is aimed at growing “Made in America” products. And we’re growing fast - achieving 7x growth in production hours YoY. Supporting us in our mission, with investments thus far totaling over $60 million, are backers including Lux Capital, Initialized Capital, Blackhorn Ventures, Mitsubishi HC Capital NA, and CEOs and founders of multiple Fortune 50 companies. About the Sales team: Formic's Sales organization is a highly driven group of manufacturing industry experts. We're motivated to help manufacturers build a comprehensive automation strategy to increase their productivity and save money, through our unique Robotics-as-a-Service (RaaS) model. As an Automation Sales Manager , you will play a pivotal role in driving revenue growth and market expansion in the region. You will be responsible for developing and implementing strategic sales plans, intimately understanding the local manufacturing industry, and cultivating strong relationships with key customers and partners. You’ll evaluate customer requirements for automation projects, work with the Engineering / Solutions team to develop concepts, and negotiate pricing and terms with end-users. This is an individual contributor role, accountable for owning growth in your territory (this is not a people manager position). If you’re motivated to make a real impact on customers’ lives and businesses; drive Formic’s mission to revolutionize the manufacturing industry; and accelerate your career and compensation… we want to get to know you!

Requirements

Proven track record of success in B2B sales , with a minimum of 5-8 years of documented B2B sales experience in technology or SaaS.
Knowledge of manufacturing processes is required.
Ability to travel up to 75% within your designated territory (Texas and surrounding states), including overnight trips.
Customer-centric approach with a focus on building long-term relationships and providing outstanding, “magical” sales experiences that customers rave about
Proven success hunting and building a territory, including building a territory plan, generating leads, and leading site visits with an “eat what you kill” mentality (e.g., not reliant on inbound leads to feed your pipeline!)
Analytical mindset with the ability to leverage data and market insights to drive informed decision-making
Hunger to learn and grow in a fast-paced startup, and a willingness to work flexibly within the exciting but sometimes hectic and ever-changing environment of such an organization
Proficient in Salesforce and G-suite
Experience thriving in a sales process-driven environment
Comfort with ambiguity; a proactive and assertive nature is required
Impeccable follow-up and follow through (e.g., you do what you say, when you say you’ll do it, with a high degree of excellence)
Excellent verbal and written communication skills

Nice To Haves

Prior experience in automation and robotics is highly preferred.

Responsibilities

Partner with the Marketing and Sales Development (SDR) team members to create targeted account outreach
Generate new business, qualify potential projects, attentively follow up with leads, lead site visits for new project discovery, and present proposals to customers to fulfill their business needs
Penetrate primarily SMB and mid-market accounts in food and beverage, chemical, consumer packaged goods (CPG), and related industries
Evaluate customer requirements for automation projects, work with the Engineering/Solutions team to develop concepts, and follow up with quotes
Represent Formic at trade shows and other industry events, strategically
Lead and coordinate both internal and external resources during the pitch and ongoing process as the quarterback of every prospect sales cycle
Maintain data integrity, document all pieces of pertinent information in Salesforce, and over-communicate with stakeholders and peers for the tightest and collaborative of sales successful processes
Understand and foster a presence in the local manufacturing customer base and market; as well as competitor offerings, customers, and decision influencers across the region; and stay updated on automation market trends
Demonstrate ownership mentality, humble honesty, team-player actions, proactive communication, and effective prioritization at all times

Benefits

Equity in Formic: Own a meaningful stake in a fast-growing Series A startup, backed by leading global investors
Competitive Commission Structure: Commission plans shared upon onboarding, for commission-eligible roles
Comprehensive Healthcare Coverage: 99% covered Medical, Dental, and Vision insurance plans, with 75% coverage for dependents, provided by Blue Cross Blue Shield and Guardian
Additional Fully Covered Insurance Benefits: FSA & DCFSA, Life Insurance, Short-Term Disability, and Long-Term Disability through Guardian, all 100% employer-paid
Employee Assistance Program (EAP): Fully funded by Formic and provided via Guardian, offering support when you need it most
Paid Parental Leave: Generous parental leave to support our employees and their growing families
Company-sponsored 401(k): Invest in your future with our company-backed retirement savings plan
Home Office Stipend: A one-time allowance for fully remote employees to set up your ideal at-home or on the road work environment
Monthly Cell-Phone Reimbursement: Monthly stipend toward phone and internet expenses
Flexible Time-Off: Take the time you need, when you need it, supported by our flexible PTO policy
Paid Company Holidays: Celebrate important dates with paid time off