Auto Care Program Communications Manager

Genuine Parts Company•Atlanta, GA

About The Position

The Auto Care Program Manager plays a key role in development and implementation of membership programs, supporting sales teams, and enhancing program initiatives to strengthen the Auto Care network. This position will lead efforts to optimize program enhancements, partnerships, and ensure seamless execution of Auto Care initiatives. Through strategic collaboration, data-driven insights, and creating problem solving solutions, the program manager will help grow program participation and drive measurable business impact.

Requirements

2+ years of experience in Business, Sales, or Marketing
Bachelor’s Degree in Marketing, Business, or a related field
Strong creativity and marketing strategy skills
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Teams, Word, Outlook)
Excellent written and verbal communication skills
Detail-oriented with strong organizational and time-management skills
Analytical mindset with experience in research and data analysis
Strong interpersonal skills and customer-focused approach
Ability to manage multiple priorities and deadlines in a fast-paced environment
Willingness to travel 5-20% of the time, including overnight and air travel

Responsibilities

Program Management & Execution: Lead discovery, development, and execution of programs, and partnerships. ensuring contracts are up to date, deadlines are met and driving project completions.
Oversee the Gold Certified, PROimage and membership billing, and tracking.
Develop and maintain member site, partner materials and reporting presentations to support program initiatives.
Identify opportunities to increase adoption of Auto Care programs by leveraging insights from reporting and industry trends.
Sales & Training Support: Train and support sales teams on new or enhanced Auto Care programs, ensuring alignment with business objectives.
Provide ongoing assistance to internal and external stakeholders, ensuring seamless communication and execution of initiatives.
Work closely with vendor partners to align sales training, reporting and compliance efforts.
Executes key performance indicators of Auto Care program to increase vehicle count, income, and discounts.
Monitors and creates new ideas to increase Auto Care relevancy and value.
Ensures all assets and details are available before launch.
Manages budget of membership fees and expenses allocations in accordance with company and council guidelines.
Forecasts budget income and expenses to leadership.
Mediates claims relating to various programs and warranties.
Monitors rules and guidelines to ensure compliance is maintained.
Liaison between parties to coordinate payments, control costs and maintain company image.
Event & Tradeshow Support: Support the planning, logistics, and execution of industry events, trade shows, and promotional activities.
Assist ordering and shipping of event materials, booths, and marketing collateral.
Represent the brand at events, with periodic travel required.