Audio Partnerships Manager

BetterHelp

51d•$120,000 - $150,000•Remote

About The Position

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the Audio Partnerships Manager - Int’l English-Speaking Markets at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. BetterHelp is the largest Podcast advertiser in the world, and we’re looking to expand our audio in Radio & Digital Radio, as well. We’re looking for someone to help us continue & scale our podcast, radio and digital radio advertising strategies in our non-US, English-speaking markets (UK, CA, IE, and AUNZ). You are data-driven first. You are deeply knowledgeable in how the industry operates. You are familiar with all the tracking ins and outs and managing these channels. You come from a performance and direct response background with an eye for brand and understanding how to craft messaging to our audience. You are organized and manage hundreds of shows from a performance and operational standpoint.

Requirements

3-5 years managing audio (podcast, radio & digital radio) campaigns - media buying and planning, creative, execution, performance & optimization
Have deep knowledge of non-US podcast, radio and digital radio landscapes, including publishers, agencies, shows, and opportunities. Specifically UK, CA, AUNZ and IE.
Analytical mindset with the ability to evaluate performance based on data
Tech savvy
Excellent communication (oral and written), attention to detail, time management and organizational skills
Positive outlook and ability to work as a team

Nice To Haves

Direct-To-Consumer Marketing experience
Experience in copywriting for audio
Experience using podcast industry tools like: Magellan, Podsights, and more.

Responsibilities

Report to the Senior Director of Growth Marketing to help manage planning, deploying, maintaining, monitoring, analyzing, optimizing and expanding our podcast, radio and digital radio advertising in our non-US/ESG markets in order to scale the business.
Work alongside a great audio team comprising an ad ops specialist, a US Strategist, and an EU Strategist. (You will be the English-Speaking Int’l Specialist.)
Grow Betterhelp’s key metrics (members, ROAS, ROI, brand awareness, affinity, etc…) by exploring and testing new networks, shows and audio advertising.
Build new media plans comprising podcast, radio and digital radio in each market, and seeing the campaigns through to execution, measurement and optimization.
Manage our roster of existing audio partnerships across Podcast, Radio & Streaming.
Continually strive for higher volume and better margins with ongoing optimization
Maintain weekly show reporting and improve upon reporting processes for better campaign management
Work with the Ad Ops Specialist to maintain QA solutions for campaigns for creative, compliance & performance
Assist our Ad Ops Specialist in data entry and campaign management ranging from keeping track of IOs to billing
Maintain and further develop our agency and network relationships
Work with AP to get invoices paid on time
Enjoy great teamwork, have lots of fun, and take pride in building a world-class business that makes a difference in people's lives
Bring the big ideas