Audience Insights & Intelligence Lead, AWS Global Executive Marketing

Amazon • Austin, TX

1d

About The Position

AWS is seeking an experienced marketer to develop and evangelize customer
insights and intelligence about the executive audience. This role will be
responsible for cultivating deep customer understanding, influencing research
investments, and creating scalable mechanisms that enhance AWS's collective
knowledge about this valuable audience. The position will work with a variety of
cross-functional partners to define personas, modernize customer experiences, and map cross-channel customer journeys.

This role sits within the AWS Global Executive Marketing organization (GEM). GEM
is focused on building and deepening AWS’ relationship with executive customers,
who play a significant role in shaping the future of cloud computing and AI. The
role will be part GEM’s Audience Strategy and Enablement team. Our vision is to
enable all of AWS to deliver executive customers a coordinated and consistent
experience.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• 2+ years of segmentation and developing customer profiles experience

Nice To Haves

• Experience with the AWS platform, web services, software development, or related technologie

Responsibilities

• Develop Personas and Map Customer Journeys: This role will create and maintain comprehensive customer personas for the executive audience, incorporating behavioral data, channel preference, and decision-making data. They will develop and implement customer journey maps for the executive audience across touchpoints, channels, and campaigns in partnership with event, account-based-marketing, field, and integrated demand teams. Personas and journey maps will be maintained based on ongoing research, behavioral data, and program learnings, enabling customer-facing teams to leverage the latest insights in real time.
• Own Customer Intelligence and Insights Engine: This role will partner with Customer Research and Analyst Relations team to benchmark AWS preference with the executive audience, identify gaps in our understanding of the customer segment, and influence investment priorities for both third-party (3P) and first-party (1P) research studies. They will be responsible for developing and maintaining an evergreen mechanism that aggregates customer research, analyst data, insights from programs and touchpoints across the AWS ecosystem, and data from AWS-owned channels into a single source. Aggregating inputs from these sources and more, this role will synthesize insights linked to business outcomes such as revenue, customer acquisition, or account retention.
• Scale Collective Knowledge of the Audience: The role will create scalable mechanisms and frameworks that democratize executive audience intelligence across AWS. They will partner with Center of Excellence and Field Enablement colleagues to create engaging and cadenced insight delivery mechanisms, and develop playbooks, toolkits, and educational materials that enable teams to leverage the insights effectively. They will own inputs into business reviews and narratives that communicate audience trends and strategic implications to senior leadership. This individual will maintain feedback loops that continuously capture and integrate learnings from customer interactions, translating insights into business strategies and holding partner teams accountable for improvements.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed