Audience Engagement Manager, LiveNOW from FOX

Fox•Lake Mary, FL

About The Position

FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S., including stations in 14 of the top 15 largest designated market areas. These stations produce approximately 1,200 hours of local news every week and leverage demand for the FOX Network’s national content. LiveNOW from FOX is seeking an Audience Engagement Manager to define how live, breaking news reaches and resonates with audiences across various social platforms like YouTube, TikTok, Instagram, Facebook, Threads, and X, as well as emerging platforms. This role is central to the distribution strategy, focusing on growing reach, deepening engagement, and unlocking new audiences through platform-native storytelling. The manager will partner with the editorial team, bringing news judgment, content presentation, and platform expertise to social media presence. Reporting to the VP of LiveNOW, this position requires providing clear, actionable guidance grounded in data to elevate audience engagement for the entire team.

Requirements

Experience leading successful digital audience growth strategies, including social media and YouTube, with emphasis on news content
Strong understanding of both editorial decision-making and platform performance
Deep knowledge of YouTube (live + VOD + Shorts) and social platforms including TikTok, Instagram, Facebook, X, Threads
Proven ability to create or guide compelling, platform-native content, especially in live and vertical formats
Ability to build trust quickly and influence teams without direct authority
Strong communicator who can deliver clear, concise, and data-backed guidance
Experience building workflows, playbooks, or systems that scale across a team
Data-driven mindset with sharp editorial instincts
Curiosity for emerging platforms, news formats, and audience behaviors

Nice To Haves

Experience with live news content

Responsibilities

Own and evolve LiveNOW’s presence across YouTube, TikTok, Instagram, Facebook, Threads, X, and emerging platforms
Continuously evaluate where audiences are going—and ensure LiveNOW is showing up with purpose and impact
Shape how LiveNOW shows up in vertical video ecosystems (TikTok, Reels, Shorts)
Drive strategy across live streams, long-form video, and Shorts
Guide content team on packaging, programming, and presentation—including titles, thumbnails, descriptions, and live decisions that drive reach and watch time
Act as a trusted editorial voice in how breaking news is presented across platforms
Help team understand what works—and what doesn’t, balancing platform performance with journalistic integrity
Provide clear guardrails on tone, framing, and platform-appropriate storytelling
Lead how we package and distribute live breaking news in the moment
Partner closely with the team and editorial leaders to make fast, informed decisions during major news events
Establish efficient, repeatable workflows that make it easy for producers and hosts to execute strong social and YouTube content
Create clarity—so teams know what to do, when to do it, and why it matters
Serve as a trusted, motivating partner to hosts and producers—someone they rely on for smart, practical guidance
Lead through influence by delivering crisp, actionable recommendations backed by performance data
Equip the team with clear playbooks, best practices, and ongoing feedback that drive results
Analyze performance across platforms and translate data into clear, digestible takeaways
Identify trends, test new ideas, and quickly scale what works across the team
Keep the team engaged with updated performance data on progress to KPI goals