Audience Development Specialist, The California Post

New York Post • Los Angeles, CA

1d

About The Position

The New York Post is heading West – and this is your chance to be a part of history as we open a brand-new newsroom and make a significant investment in Los Angeles. The California Post will be a game changer, putting the people of the Golden State first and holding the powerful to account across digital platforms and print. This is a unique, once-in-a-lifetime opportunity: The California Post will bring The New York Post’s DNA of powerful, agenda-setting journalism to the West Coast and be a fresh and fearless voice for common sense. Our focus will also go well beyond hard-hitting news and iconoclastic opinion. The nationally recognized Page Six will bring its sassy and brassy attitude directly to the entertainment capital of the world. The California Post Sports department will deliver muscular coverage of the biggest teams in town, from the locker room to the front office. Our Tech team will reveal the latest innovators and innovations that will shape the nation’s future. Los Angeles is one of the great cities of the world, and it’s time L.A. – and California at large – had a bold, new voice. The California Post will be that voice. California, here we come! The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This role will report into the Senior Audience Development Specialist (California Post), working closely with cross-functional teams. The Audience Development Specialist will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms.

Requirements

• 3-5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
• Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)
• Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
• Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus
• Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus
• Ability to be both a self-starter and team player; strong interpersonal and communication skills are required
• Highly organized with excellent attention to detail
• Willingness to work nights and weekends as needed

Responsibilities

• Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search.
• Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence.
• Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform.
• Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions.
• Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies.
• Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
• Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
• Participate in editorial meetings and contribute real-time optimization insights to shape coverage.
• Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees