Athlete Relations Sr. Associate, Appearances

Fanatics•Miramar, FL

About The Position

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. The Athlete Relations Senior Associate, Appearances is a trusted operational lead responsible for owning the end-to-end coordination of athlete public appearances, photo ops, and brand activations. This role assumes primary accountability for a defined athlete portfolio within the Appearances function, serves as the on-site operational lead during events, and actively supports Associates to ensure consistent, high-quality execution. Senior Associates in Appearances are expected to operate independently across a wide range of event types — from premium live events and large-scale fan activations to retail partnerships and live Memorabilia Breaks — while maintaining strong relationships with athletes, agents, and internal stakeholders across the Fanatics ecosystem.

Requirements

3+ years of experience in athlete/talent appearances
Bachelor’s Degree preferred
Strong sports industry knowledge, including familiarity with professional athlete and agent ecosystems across major leagues
Demonstrated experience managing athlete or client relationships with a high degree of professionalism
Proven ability to operate independently in fast-paced, time-sensitive, and high-visibility environments
Excellent written and verbal communication skills; ability to engage confidently with athletes, agents, fans, and executives
High level of organization with the ability to manage multiple events and priorities simultaneously
Ability to work well under pressure, including short lead-time coordination driven by market events
Nights, weekends, and travel may be required for position.
Proficient with Microsoft Applications (Outlook, Word, Excel, PowerPoint)
Superior communication skills on various levels. Must have articulate speech, proper business writing skills and ability to listen to clients and quickly address any concerns.
High level of organization with the ability to balance multiple projects simultaneously
Work well under pressure. This industry is often driven by hot market events which require short lead-time negotiation and coordination to deliver finished product during the critical time periods.
Sports knowledge a must

Responsibilities

Serve as the primary operational lead on-site, managing appearance flow, athlete logistics, fan engagement, and real-time issue resolution
Lead execution of high-profile activations including WWE Premium Live Events, Fanatics Fest, hobby store events, and large brick-and-mortar retail partnerships (e.g., Dick's Sporting Goods)
Coordinate scheduling and logistics for contractual athlete live Memorabilia Breaks
Ensure 100% fulfillment of contracted appearance obligations per agreement requirements, resolving gaps proactively before event day
Maintain a sub-3% contract rework/error rate by ensuring all appearance assets and deliverables are prepared accurately and on time
Serve as the primary relationship contact for an assigned portfolio of professional athletes and their representatives across appearance obligations
Serve as the primary Athlete Relations point of contact for cross-functional partners on assigned appearances and events
Identify risks to relationship health and surface concerns proactively to management
Support and guide Associates during appearance preparation and on-site execution
Provide real-time coaching and feedback to Associates during events
Contribute to consistent application of appearance standards, SLAs, and operational best practices across the team
Identify process improvement opportunities and share recommendations with management
Track and report of P&L’s to Director post event

Benefits

We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment.
Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future.
At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

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