Corp Marketing/Asst Brand Manager

Kroger • Cincinnati, OR

2d

About The Position

Support the development and activation of the company's core marketing campaign executions, including research, coordination of marketing partners, brand guidelines advocacy, and briefs for non-narrative messaging. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

Requirements

• Bachelor's Degree business, marketing, or an equivalent field of study
• Any experience leading integrated marketing campaigns that span channels and consumer targets
• Any experience guiding strategic creative development and partnering well with agency teams to achieve business and consumer objectives
• Any experience in brand strategy creation with a strong emphasis on applying data and insights to this work
• 6+ years of brand management experience with a proven track record of developing brand strategies that deliver business results and brand growth

Nice To Haves

• Master's Degree marketing or business
• Any CPG brand management or ad agency experience

Responsibilities

• Execute the brand strategy and customer communication plans across assigned core brand narratives in partnership with the Brand Building Leader; brief and approve or consult on creative
• Work collaboratively with agency partners and cross-functional internal partners
• Drive insights into future work to continually strengthen our brand communications
• Develop a strong, collaborative partnership with the other Marketing teams, including Campaign Management, and 84.51 to create branding expertise across the organization and ensure fundamentals are applied across the holistic marketing plan
• Work with ambiguity, effectively drive results through change, act without having the total picture and operated under risk and uncertainty
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees