Associate Vice President of Advancement

Breckenridge Village•Tyler, TX

26d

About The Position

The Associate Vice President of Advancement drives the growth of Breckenridge Village’s annual fundraising program and leads all donor communication and engagement strategies. This role strengthens the base of donor support through compelling storytelling, coordinated digital and print campaigns, and consistent stewardship of annual and mid-level donors. The Director manages all aspects of donor communications, online giving, and annual fundraising initiatives while collaborating with the Vice President of Advancement on corporate partnerships, donor relations, and strategic engagement. To successfully perform this job, the employee may be expected to perform the following, with or without reasonable accommodations in accordance with the Americans with Disabilities Act of 1990:

Requirements

Bachelor’s degree required. Relevant professional experience may be considered in place of formal education.
The ideal candidate will have 3-5 years of professional fundraising/communication experience, with a focus on annual giving, donor acquisition, and digital campaigns.
They should be skilled in managing donor databases, writing compelling appeals, and coordinating events.
Experience with online giving platforms, CRM systems (preferably Salesforce), and donor stewardship strategies is essential.
A strong understanding of donor engagement, segmentation, and retention best practices is key to success in this role.
Strong organizational and project management skills with attention to detail.
Proficiency with donor databases (Salesforce preferred) and online giving platforms.
Excellent written and verbal communication skills, including donor-facing content.
Self-starter with a passion for mission-driven work and donor-centered fundraising.
Ensures data accuracy, timely acknowledgments, and quality communications.
Ability to analyze data and use insights to improve results.
Ability to work cross-functionally with development, marketing, finance, and program staff.
Experience planning and executing fundraising and/or donor events, including logistics, vendor coordination, and follow-up.

Responsibilities

Develop, implement, and evaluate a comprehensive annual giving plan that includes mail, email, social media, peer-to-peer, and digital fundraising strategies.
Create and manage the donor stewardship calendar for annual and mid-level donors to ensure timely acknowledgments, impact reports, and personalized engagement.
Collaborate with the Vice President of Advancement to design and execute multi-channel fundraising campaigns (Giving Tuesday, End-of-Year Appeal, BV Giving Day, etc.).
Lead donor communications and storytelling efforts, including newsletters, impact stories, website content, and digital updates that highlight Villager enrichment and donor impact.
Supervise and coordinate work with marketing and media contractors to ensure cohesive messaging and brand consistency across all platforms.
Develop and manage a recurring monthly giving program.
Manage online giving platforms, ensuring strong conversion rates, donor-friendly pages, and accurate tracking within Salesforce.
Support corporate and community engagement strategies, including sponsorship solicitations, recognition, and ongoing relationship management.
Analyze campaign results, giving patterns, and digital engagement metrics to inform strategy and continuously improve results.
Work collaboratively with the administrative coordinator to ensure accurate gift processing, donor data integrity, and reporting.
Increase total annual fund revenue by at least 15% year-over-year for the next three years.
Grow the donor base by 30% within two years, with emphasis on new and reactivated donors.
Achieve an email open rate of at least 35% and a digital gift conversion rate of 5% or higher across major campaigns.
Achieve a newsletter open rate of at least 50% each month.
Implement and maintain an annual stewardship calendar with 100% completion of scheduled touchpoints.
Develop and launch a monthly recurring giving program with annual growth of 20% year-over-year over the next three years.
Launch and successfully execute three annual giving campaigns each fiscal year.
Maintain consistent donor communications across all digital platforms with two newsletters, one to two social media campaigns per month, and personalized individual communication.
Other job duties as assigned