Associate Vice President for Enrollment Services

Park University•Parkville, MO

37d

About The Position

The Associate Vice President (AVP) supervises and coordinates the Parkville Admissions team, the Gilbert, AZ admissions team and Access to Education activities. The AVP has direct oversight of the Parkville and Gilbert recruitment and admission activities, working collaboratively with various subsets of the University in realizing enrollment goals and the resultant desired tuition revenue. This position provides direction on policies and procedures associated with the admissions process, as well as managing and directing recruitment travel and assisting with the design of outbound communications for the target audience. The AVP serves as the primary relationship builder and strategic communicator for prospective students and families, creating exceptional visitor experiences that showcase Park University and convert interest into application and enrollment. In addition, this position assists the VP in evaluating and synthesizing enrollment-related data that guides the planning and development of comprehensive plans to attract a high-quality applicant pool and meet enrollment targets aligned with the Student Success and Enrollment Growth Plan.

Requirements

Master's degree required.
At least 5 years of progressive professional experience in the recruitment and admission of a diverse student body in an innovative and market responsive higher education environment.
Extensive experience with utilizing best practices to develop processes and procedures that will foster a responsive service orientation to the enrollment of students.
Strong communication and collaboration skills.
Ability to identify and analyze key data points to inform decision-making.
Strong problem-solving abilities and strong attention to detail.
Highly flexible, creative, and able to adapt to new project demands, workgroups, and hardware and software environments.
Solid working knowledge and experience with a wide range of computer technology such as Microsoft Office (Word, PowerPoint, Excel), databases, and Online technology, and CRM systems.
Must possess a valid driver's license with the ability to become a university approved driver.

Responsibilities

Offer a data-informed and systematic approach to admissions and recruitment management and to advance Park's mission of access and opportunity.
Successfully recruit and admit an annual number of high school freshman and transfer students that is dictated by the needs of the university.
Ensure recruitment staff is properly trained to accurately deliver to prospective students information on academic programs, financial aid, student life, and admissions policies in all potential media including live chat, email, telephone, social media and in live presentations.
Ensure market penetration, especially in high schools and community colleges, in geographic areas that will produce sufficient student interest to meet new enrollment goals.
Annually assess, develop and execute a comprehensive campus visit program that enhances the impact of strategic communications orienting all visitors to the Park University brand, the physical campus, and key faculty and staff.
Assist with setting annual inquiry, application and admission goals using available market data and key insights from the admissions counselors.
Ensure timely execution of inquiry and applicant review to serve prospective students and families efficiently and effectively and meet goals for student admission by established deadlines.
Build and maintain strategic partnerships with faculty, staff, current students, and alumni to support recruitment activities, create authentic engagement opportunities for prospective students, and leverage the Park and Gilbert communities in enrollment efforts.
Work directly with the Director of Director of Corporate Development and Admissions to help develop and guide the strategies for the Access to Education initiatives.
Manage departmental staff including recruiting, hiring, training, coaching, evaluating and terminating as required to ensure an efficient and effective team.
Manage departmental expenses including budgeting and expense review to ensure proper and prudent use of University funds.
Other duties as assigned.