Associate Vice President for Admissions and Enrollment Management

Commonwealth of Massachusetts•Boston, MA

2d•$150,000 - $175,000

About The Position

The Massachusetts College of Art & Design (MassArt) is seeking an Associate Vice President (AVP) of Admissions and Enrollment Management to lead institutional efforts with new student recruitment. This individual must have proven experience and will provide direction and oversight for the Office of Admissions and the dynamic staff responsible for implementing the recruitment plan and systems as we attract, recruit, and enroll new undergraduate and graduate students. The chosen candidate will translate high-level strategy into actionable plans, operational enhancements, trackable metrics, and positive outcomes for incoming new student enrollment. This individual will join MassArt at a time with strong leadership in place, a revitalized branding initiative, and will play a key role as we design a strategic enrollment plan. Under the guidance of the Vice President for Student Success and Enrollment Management (SSEM), Dr. Corey Zink, MassArt is looking for a dynamic and creative leader to help move us forward on a trajectory of transformative growth. MassArt remains steadfast in its mission to cultivate artists, designers, educators, and makers from diverse backgrounds who shape communities, economies, and cultures for the common good. MassArt is the nation's only independent public college of art and design with nearly 2,000 students. This is a remarkable opportunity to hold a key role and help shape the future for a vibrant institution in the heart of Boston! The AVP will provide guidance in the comprehensive recruitment, outreach, and application management strategies for future MassArt students, with a strong focus on pipeline development and funnel growth within all stages of the prospective student journey. This position will analyze enrollment trends and work closely with the Admissions team to identify opportunities for greater efficiency and impact. This individual will also work across the College with faculty and institutional leadership to create a strong and growing student body that supports institutional goals. The AVP will lean on their past experience and insights to provide innovative and strategic leadership as we recruit and enroll diverse and academically talented cohorts of new students.

Requirements

Bachelor's degree
Substantial and progressive higher education leadership in Admissions with demonstrated success, and substantial oversight experience of Admissions functions
Demonstrated strength in building, motivating, and managing a goal-oriented team
A proven record of increasing enrollment through targeted and strategic recruitment efforts
Experience leading teams with admissions-related technologies, including CRM (e.g., Slate) as well as student information systems
Experience leading teams responsible for the campus visitor experience
Strong project management skills with strengths in the areas of action, accountability and continuous improvement
Experience leading organizational change, improving processes, and fostering innovation in a dynamic higher education environment
Excellent interpersonal, written, and verbal communication skills, with the ability to build relationships across departments and with external stakeholders
Strong analytical skills with experience using data to drive decisions, forecast enrollment trends, and assess recruitment effectiveness
Active participation in professional organizations such as NACAC, AACRAO, or similar, demonstrating ongoing engagement with industry best practices

Nice To Haves

Master's degree or higher
Leadership Experience: At least 7-10 years of progressively responsible experience in admissions leadership and new student recruitment
Demonstrated ability to execute strategic enrollment plans that align with institutional goals and improve student recruitment outcomes
Understanding of federal, state, and institutional policies related to admissions, financial aid, and student privacy
Experience working within a state system of higher education

Responsibilities

Leads the Office of Admissions staff to develop recruitment and admission initiatives responsive to the College's enrollment goals and values regarding educational excellence.
While growing new student enrollment, this role will ensure we are reinforcing a campus culture of diverse identities, abilities, and cultural heritages while ensuring that all admissions efforts are conducted in accordance with state and federal regulations and procedures.
Embraces a fast-paced and forward-thinking environment with an understanding of how to create positive organizational change.
Must demonstrate the ability to remain up to date, enrollment-informed, and prepared to adjust tactics with sensitivity, intentionality, and thoughtfulness.
Partner with Admissions staff to optimize recruitment strategies to improve key metrics that positively impact yield.
Provides vision and oversight for the creation, strategy, and development of highly effective Admissions communication plans.
Provides vision and oversight for the Visitor Experience team as we continue to enhance this critical component for prospective students and families.
Data-informed and systems-oriented; understands best practices with Slate or other CRM platforms and experienced leadership with Admissions Operations teams.
Demonstrated ability to build a partnership with Financial Aid and help develop aid strategies that support healthy enrollment.
The development of effective recruitment tactics as we grow undergraduate transfer enrollment.
The oversight of recruitment strategy with graduate students.
Ability to handle challenging situations and problem-solve with collaboration and a positive approach.
Serve as a senior leader within the Division of Student Success and Enrollment Management; contributes to the strategic enrollment planning efforts and institutional decision-making, working closely with the Vice President and other campus leaders.
Manage and fully leverage an Admissions budget as you oversee fiscal planning, resource allocation, and long-term financial sustainability for admissions functions.
Collaborate in the process of hiring, onboarding, and professional development for a high-performing and mission-driven team culture.
Represent the College at high-impact internal and external events, including strategic meetings and professional conferences.
Actively participate in national and regional professional associations as you contribute thought leadership and stay informed with emerging trends in higher education.
Excellent management, problem-solving, and decision-making skills.
Ability to analyze and accurately identify existing gaps; knows how to creatively fill those gaps, and how to quantify and articulate funding needs that will drive new student recruitment opportunities.