Associate, USWA Marketing Team, SMA Marketing
About The Position
The Team: The Senior Associate of SMA Marketing will support our SMA solutions business with a focus on developing compliant, high-impact marketing content for US market offerings. This role will partner closely with Marketing, Strategic Accounts, Global Product Solutions (GPS), and Legal & Compliance to ensure all collateral, narratives, and digital activations meet Citi and BlackRock branding, legal, and regulatory standards. This role will be instrumental in building a content strategy and arsenal for both the Private Banking and Citigold offerings for Citi and eventually exporting the arsenal to other key partner firms.
Requirements
- 3-4 years’ experience in digital marketing, content development, and/or product marketing, preferably within wealth management, HNW, SMA, or investment solutions.
- Demonstrated experience developing compliant financial marketing content in partnership with Legal and Compliance teams.
- Strong attention to detail and ability to manage multiple content streams simultaneously.
- Proven ability to collaborate across multiple teams in a matrixed reporting environment.
Nice To Haves
- Familiarity with LLM models, web ecosystems, digital marketing, SMA platforms, or digital distribution hubs.
- Experience working within large asset managers or global financial institutions with complex branding and regulatory environments.
Responsibilities
- Content Development & Management Develop, update, and maintain marketing collateral and narratives for new offerings to expand our SMA Solutions business using approved language and disclosures.
- Leverage AI capabilities to increase efficiency of collateral development and management
- Ensure all materials include accurate disclaimers, footnotes, and sub-advisor language in accordance with Citi and BlackRock legal requirements.
- Branding, Naming & Compliance Alignment Partner with Brand and Legal teams to apply approved naming conventions, logo lockups, and written treatments across all materials.
- Support reviews and updates related to supported, branding sensitivities, and global sub-advisor terminology considerations.
- Track and document compliance approvals and required updates in coordination with Legal & Compliance partners.
- Digital & Platform Support Support refresh and ongoing updates to the web eco-system with LLM requirements in mind, ensuring content is current, compliant, and aligned with broader platform narratives.
- Cross-Functional Collaboration & Process Support Work closely with marketing leads to support overall coordination, stakeholder alignment, and content prioritization.
- Partner with Project Management to track deliverables, manage timelines, and flag risks related to content development.
- Contribute to process definition and future-state planning for content and data automation, including fact sheet automation post-Aladdin integration.
Benefits
- employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits.
- strong retirement plan
- tuition reimbursement
- comprehensive healthcare
- support for working parents
- Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
