Associate, USWA Marketing Team, SMA Marketing

BlackRock • Princeton, NJ

3d • $100,000 - $135,000 • Hybrid

About The Position

The Team: The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. The Senior Associate of SMA Marketing will support our SMA solutions business with a focus on developing compliant, high-impact marketing content for US market offerings. This role will partner closely with Marketing, Strategic Accounts, Global Product Solutions (GPS), and Legal & Compliance to ensure all collateral, narratives, and digital activations meet Citi and BlackRock branding, legal, and regulatory standards. This role will be instrumental in building a content strategy and arsenal for both the Private Banking and Citigold offerings for Citi and eventually exporting the arsenal to other key partner firms.

Requirements

• 3-4 years’ experience in digital marketing, content development, and/or product marketing, preferably within wealth management, HNW, SMA, or investment solutions.
• Demonstrated experience developing compliant financial marketing content in partnership with Legal and Compliance teams.
• Strong attention to detail and ability to manage multiple content streams simultaneously.
• Proven ability to collaborate across multiple teams in a matrixed reporting environment.

Nice To Haves

• Familiarity with LLM models, web ecosystems, digital marketing, SMA platforms, or digital distribution hubs.
• Experience working within large asset managers or global financial institutions with complex branding and regulatory environments.

Responsibilities

• Content Development & Management Develop, update, and maintain marketing collateral and narratives for new offerings to expand our SMA Solutions business using approved language and disclosures.
• Leverage AI capabilities to increase efficiency of collateral development and management Ensure all materials include accurate disclaimers, footnotes, and sub-advisor language in accordance with Citi and BlackRock legal requirements.
• Branding, Naming & Compliance Alignment Partner with Brand and Legal teams to apply approved naming conventions, logo lockups, and written treatments across all materials.
• Support reviews and updates related to supported, branding sensitivities, and global sub-advisor terminology considerations.
• Track and document compliance approvals and required updates in coordination with Legal & Compliance partners.
• Digital & Platform Support Support refresh and ongoing updates to the web eco-system with LLM requirements in mind, ensuring content is current, compliant, and aligned with broader platform narratives.
• Cross-Functional Collaboration & Process Support Work closely with marketing leads to support overall coordination, stakeholder alignment, and content prioritization.
• Partner with Project Management to track deliverables, manage timelines, and flag risks related to content development.
• Contribute to process definition and future-state planning for content and data automation, including fact sheet automation post-Aladdin integration.

Benefits

• employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits.
• Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
• tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed