Associate - Search Engine Optimization

Eli Lilly and Company • Indianapolis, IN

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About The Position

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. Organization Overview: Lilly is seeking a Search Engine Optimization (SEO) associate to join our In-House Organic Search team to create meaningful connections with consumers and healthcare providers, drive business results, and ultimately help deliver on its company purpose to make life better for people around the world. The Search ecosystem is particularly dynamic and swiftly evolving – marked by shifts in user behavior and loyalty within Generative AI, new ways to leverage data, and more. Lilly recognizes the need to keep a continuous pulse on the Gnerateive AI & Search landscapes to ensure its solutions and expertise remain current and relevant as it strives to meet the needs of customers when and where they want to engage. The Search Engine Optimization Associate will be part of the Search Capabilities Team, which is is part of Lilly’s Digital Engagement Organization – joining the Enterprise Website Team and Social Media Center of Excellence – which collectively designs and deploys integrated, innovative digital marketing strategies to improve health outcomes and address timely business needs across Customers, Business Units, Functions, and Geographies. The Search Engine Optimization Associate will assist with generative AI, organic search strategy & operations, driving both executional excellence and channel innovation in partnership with Brand Teams, Therapeutic Areas, and Cross-Functional players across Lilly.

Requirements

• Bachelor’s Degree
• 2+ years media agency or consumer and/or Pharma/Healthcare industry experience – can be general digital marketing experience or specific to Organic Search
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Nice To Haves

• Digital Channel/tactic understanding, including measurement and optimization
• Working knowledge of Google Analytics, Google Search Console and Technical Tools such as SEM Rush, Lumar, Conductor and Screaming Frog.
• Strong organizational skills and ability to handle multiple projects simultaneously
• Demonstrated strong verbal and written communication skills with the ability to communicate effectively to any level of the organization
• Ability to multi-task projects and calls within different business units all while being able to change directions and prioritize essential work.
• Demonstrated ability to develop and apply creative solutions
• Demonstrated ability to network and influence at multiple levels, across functions and within a matrixed organization
• Ability to influence without authority
• Proficient in Excel and PowerBI.

Responsibilities

• The Search Engine Optimization Associate will be responsible for implementing strategic deliverables when it comes to organic search engine optimizataion (SEO) and GenAI (Generative AI) which includes: developing and optimizing new and current keyword lists across customer groups and therapeutic areas with traditional keywords and GenAI prompts, technical site audits for all websites to maintain optimal site health, finding GenAI content opportunities and partnering with tech, dev, accessibility, brand and search counterparts every day.
• The Search Engine Optimization Associate will also be responsible for partnering with cross functional teams and marketing teams to establish Key Perofrmance Indicators that align with site strategy and the overall channel mix.
• The Search Engine Optimization Associate will also assist with reporting, keyword optimization, technical audits, content recommendations, competitive landscape analyses and trends, algorithm update reports and additional content research.
• Lead enterprise SEO strategy across multiple therapeutic areas, driving scalable growth in Generative AI visibility (LLMs) and organic visibility within Search Engines.
• Develop and optimize comprehensive keyword and content strategies aligned to user intent, therapeutic demand, and evolving GenAI search behaviors.
• Monitor and interpret search industry trends, algorithm updates, and emerging GenAI ranking factors; proactively adjust strategy to maintain and grow competitive share of voice.
• Identify, prioritize, and implement content, technical, and on-site optimization opportunities to improve crawlability, indexation, engagement, and conversion performance.
• Partner cross-functionally with Brand, Product Managers, EWI, Paid Search, IHA, Analytics, and Medical/Legal/Regulatory teams to ensure cohesive search strategy and improve total GenAI/Search presence.
• Implement structured data, content architecture enhancements, and high-intent page strategies to improve discoverability and GenAI citation potential.
• Manage external agency and platform partnerships to drive innovation, testing roadmaps, and performance accountability.
• Translate complex search data into clear insights and executive-ready recommendations that inform broader digital and business strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level