Associate, Programmatic

IPG Mediabrands•New York, NY

11h

About The Position

The Programmatic department serves as KINESSO’s hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate level is tasked with the setup, QA, pacing, and optimization of a portfolio of addressable campaigns across a variety of buying platforms (DSPs) while leveraging a suite of 1st-party planning & reporting tools. Hallmarks of successful applicants include a rigorous attention to detail, a thirst for learning new software, and a natural curiosity for digging into dashboards and data.

Requirements

Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
Basic experience managing existing business relationships, partnerships, and alliances internally and externally
Assesses and ranks issues and tasks in order of importance for taking action
Has gained prior experience in actual situations to recognize recurring meaningful components
Comfortable working in Excel (pivot tables, VLOOKUP)

Nice To Haves

Knowledge of technology or measurement ad tech solutions, including platforms a plus
Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.
Data Analysis
Experience with project or account management
Clear communicator

Responsibilities

Supports the needs of Sr Associates and Managers on day-to-day management of a customer assignment
Begins to build vendor relationships and understanding of the value proposition of each vendor. Brings recommendations to customers.
Responsible for daily pacing and performance of assigned campaigns; builds and QAs standard campaigns in relevant partner platforms; executes basic optimizations within parameters set by senior management
Assists senior team members with client deliverables
Helps design performance updates, business reviews, and new audience-based addressable solutions
Under daily supervision, works within specific limits and authority on assignments of moderate complexity
Possesses functional knowledge and continues to build knowledge of the company, processes and clients through formal on-the-job training
Performs a range of assignments related to job discipline; solves problems in straightforward situations; analyzes possible solutions using technical experience and judgment and precedents