Associate Product Marketing Manager

Assa Abloy•Lake Forest, CA

53d•$89,997 - $141,425•Hybrid

About The Position

The Associate Product Marketing Manager is responsible for assisting in the management of the National Hardware product portfolio, from product inception through end of life. Through the help of a robust strategic planning and product development process, this individual will contribute heavily to new product ideation and innovation, manufacturing specifications, data governance, marketing strategies, sales commercialization, and promotional opportunities. You will manage products through development milestones and work with a cross-functional team of sales, channel, engineering, sourcing, manufacturing, finance, & quality professionals in bringing your new innovations to life.

Requirements

Bachelor's degree in marketing, business, communications or related field is required.
Minimum 3+ years of marketing or relevant experience within the home improvement industry or consumer packaged goods company (CPG/FMG). Builder's hardware knowledge a plus.
P&L Management - experience understanding a product portfolio or business P&L; constant management of SKU level and category level profitability
Project Management - ability to successfully manage several initiatives/projects simultaneously; able to motivate cross-functional team members regardless of function or tenure.
Data driven decision making - must have experience utilizing market research methods and tools and translating findings into solutions and strategies.
Item master data and content creation - Demonstrated experience with managing large data sets without error.
Process oriented - Excellent ability in following protocols and identifying improvements to existing processes.
Good Microsoft Office Skills
Good Presentation Skills to Both Internal & External Stakeholders
Good Project Management Skills
Good Profit & Loss knowledge
Good industry knowledge
Basic Category Management knowledge

Nice To Haves

Builder's hardware knowledge a plus.

Responsibilities

Supports cross-functional team (engineering, sourcing, demand planning, finance, & documentation) through multiple on-going product development projects at various stages of development.
Develops product road direction, manages research initiatives to establish fact-based business and marketing strategy development.
Understands market, channel and/or customer dynamics, product design, trends, and end -user preferences and purchase drivers. Expected to provide key strategic inputs and execute efficiently as driven by budget and timing. Communicate and apply results and/or conclusions.
Effectively manages documentation to create new SKUs and all data points including weights and dimensions, list pricing, UPCs, etc.
Utilizes sales data to make recommendations on aisle changes in retailer product sets & participates in research & preparation for customer line reviews.
Supports brand guidelines to ensure consistency, with specific influence on packaging, merchandising, and collateral related to assigned projects.
Coordinates meeting materials for customer product collaboration, line reviews and business reviews. Includes but not limited to product samples, display materials, research, and P&L builds.
Works with quality and brand to support installation workshops, videos, and related initiatives.
Works with sourcing to implement changes & improvements in our supply network for new & existing products.
Analyzes data to make annual price increase and SKU rationalization recommendations.
Prepares creative briefs which communicate the commercialization support needed to support the given launch
Submits creative requests through our project management software
Provides direction cross-functionally on proper messaging points and graphics, along with product attributes and specifications to support sales & channel efforts.
Supports channel marketing on off-shelf promotions and point-of-purchase display art
Provide support on special projects as assigned.