Associate Product Marketing Manager

Brunswick Corp.•Mettawa, IL

38d•$69,000 - $110,500•Hybrid

About The Position

We are looking for an experienced marketer to elevate brand and product activations. This individual will work with key stakeholders in category management, marketing, sales, service and suppliers, acting as the liaison to ensure product and sales, marketing, and service materials meet the needs of the category. This individual role will be to ensure content generation, product alignment & channel execution of brand & product marketing. Central to this role is management of new product launches, event planning and execution, photo shoot planning and execution, the brand calendar, email coordination, and key stakeholder communications. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

Bachelor's degree in marketing or business
3+ years of marketing experience
Growth mindset with a desire to grow within the organization
Ability to work cross functionally and across brands
Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment
Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude
Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
Strong written and oral communication skills
Willingness to travel, up to 20%, likely concentrated during peak
Must be able to work Hybrid (Knoxville, TN, Venore, TN, Merritt Island, FL or Mettawa, IL)

Nice To Haves

Experience bringing products to market for industry-leading brands and portfolio brands preferred
Understanding of dealer product distribution and ecommerce transformation within traditional dealer-driven businesses preferred
Experience in corporate and matrix environments is a plus
Ability to operate and drive boats preferred, but not necessary

Responsibilities

Support brand marketing leadership to ensure new product launch and model year product changes are successfully executed
Act as the product information liaison, connecting product/portfolio teams with the marketing execution teams tasked with delivering all product marketing materials
Lead for event planning specific to boat shows, and provide support for dealer meetings, owner events, and other brand events
Lead photo and video shoot planning and execution
Support key campaign activation for brand campaigns, which may include cross-functional and cross-divisional communications
Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams
Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines
Accountable for the management of the marketing calendars
Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategy
Manage marketing projects from inception through completion as assigned by the Marketing Director