Associate Product Marketing Manager

AcuityMD•Boston, MA

36d•$90,000 - $125,000•Remote

About The Position

AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our solution helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health. We're a high-growth SaaS company scaling rapidly. As a Product Marketing Associate, you will support and help shape key Product Marketing initiatives, including go-to-market strategy, launch communications, market and competitive intelligence, and reporting on key Product Marketing metrics. You'll help ensure our platform messaging is clear, differentiated, and resonant-both internally and externally. You'll play a key role in deepening our understanding of the market and competitive landscape, sharpening our solution positioning, and helping Sales and Customer Success effectively articulate our value. You'll also help ensure the right products and messaging are featured at key industry events, tailoring our presence to resonate with each event's audience. This is a highly cross-functional role that requires strong analytical, organizational, and communication skills, and the ability to collaborate effectively across Product, Sales, Customer Success, and the broader Marketing organization. You should enjoy rolling up your sleeves as a self-starter and learning quickly while working in a dynamic, fast-paced environment. Team Mission Our mission is to establish AcuityMD as the thought leader in the critically important field of medical technology. We work together to build a presence and create content that educates our customers and makes them better. We're not just selling a product; we're challenging the status quo and building a narrative that resonates with the MedTech industry. Be part of a team that thrives on taking risks and wholeheartedly supports each other's creativity and initiative. Our culture embraces learnings, turns challenges into opportunities, and fosters an environment where every team member's voice is valued.

Requirements

2-4 years of experience in Product Marketing, Market Research, Strategy, Consulting, or another analytically rigorous role, preferably within B2B SaaS
Strong quantitative and qualitative analytical skills, with a demonstrated ability to draw insights from diverse data sources
Experience conducting market or customer research and turning findings into clear and compelling recommendations
Excellent written and verbal communication skills with the ability to distill complex information into simple, actionable narratives
Strong cross-functional collaboration skills - comfortable working with Sales, Product, and Customer Success teams to drive impact
Self-starter with excellent organizational and project management skills; able to manage multiple priorities in a fast-paced environment
Strong attention to detail and a commitment to delivering high-quality work that informs strategic decisions
Comfortable working virtually and independently

Nice To Haves

Experience supporting or contributing to a Market Insights or Competitive Intelligence program within a B2B SaaS or technology company
Prior experience supporting go-to-market or product launch communications
Experience managing or supporting product messaging and presence at industry events or conferences
Background in healthcare, life sciences, or healthcare data industries
Passion for leveraging data and insights to drive better decision-making, with a strong interest in technology and healthcare
Curiosity, creativity, and a proactive approach to problem-solving and learning

Responsibilities

Support AcuityMD's go-to-market strategy by helping define messaging and positioning for new and existing product initiatives
Develop internal enablement materials and external collateral that communicate our value clearly and effectively across audiences
Contribute to AcuityMD's Competitive Intelligence efforts by monitoring industry trends and competitive developments and translating insights into actionable recommendations
Partner with Sales, Customer Success, and Product Marketing colleagues to equip teams with tools, content, and training that help them effectively position our products in the market
Support launch communications, including internal GTM announcements and user-facing in-app notifications
Serve as the point person for products and messaging featured at key industry events, ensuring alignment with event themes, audiences, and our brand narrative
Track and report key Product Marketing performance metrics, identifying trends and opportunities for improvement
Work with Product, Commercial, and Marketing teams to ensure consistent messaging and positioning across all touchpoints

Benefits

Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.

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