Associate Product Marketing Director (Remote US)

Splice

3h • Remote

About The Position

This is a senior individual contributor role with end-to-end ownership of the strategy, go-to-market direction, and growth impact of INSTRUMENT, one of Splice’s most important product surfaces. You’ll operate as a hands-on strategic partner to Product, Marketing, and Growth, shaping positioning, influencing roadmap decisions, and leading high-impact launches and evergreen initiatives. Success in this role is measured by sustained business impact and your ability to elevate creative, creator-centric marketing across teams.

Requirements

• 7–10+ years of Product Marketing experience, with demonstrated ownership of strategy, GTM, and growth outcomes.
• Experience owning a major product, category, or growth surface, with accountability for real business results.
• Proven ability to influence product direction through positioning, customer insight, and market perspective.
• Deep fluency in GTM strategy, including launches, evergreen growth, and in-product moments.
• Experience defining customer segments, use cases, and narratives that meaningfully shape product and marketing decisions.
• Comfort operating in complex product portfolios with multiple brands, surfaces, or bundled offerings.
• Effective cross-functional leader, able to operate as a peer to Product, Growth, and Marketing leaders.
• Strong analytical instincts, with the ability to define success metrics and interpret impact, even in imperfect or ambiguous systems.
• Excellent written and verbal communication skills, with the ability to create clarity, alignment, and momentum at the senior level.

Nice To Haves

• Experience in music creation, creative software, or creator-led platforms.
• Hands-on familiarity with music production workflows, including DAWs, plugins, or virtual instruments.
• Background in subscription or platform businesses, including pricing, packaging, or lifecycle growth.
• Comfort working in AI-powered or rapidly evolving product spaces, especially where creator trust and ethics matter.
• Strong creative instincts, with a track record of raising the bar on originality, craft, and cultural relevance in marketing.
• Prior experience mentoring or informally leading other PMMs or cross-functional partners.

Responsibilities

• Own category strategy and growth for INSTRUMENT, including positioning, narrative, customer definition, and long-term market opportunity.
• Be accountable for measurable business impact, with INSTRUMENT expected to drive the majority of growth across the instrument portfolio.
• Lead GTM strategy end to end, spanning major launches, in-product moments, and evergreen initiatives that compound growth over time.
• Partner deeply with Product leadership to influence product roadmap decisions and tradeoffs based on customer value, market fit, and growth potential.
• Define and evolve core audiences and use cases, grounding strategy in real creator workflows and behaviors.
• Establish and own success metrics across adoption, activation, retention, and monetization, co-owning outcomes with Product and Growth.
• Inspire and elevate creative marketing execution, setting a high bar for originality, craft, and engagement across campaigns and tactics.
• Operate as a senior cross-functional leader, aligning Product, Marketing, Growth, Data, and Partnerships around a shared strategy and learning agenda.

Benefits

• Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
• Time Off: Unlimited PTO to recharge and thrive.
• Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
• Retirement Savings: 401(k) plan with immediate vesting and company match.
• Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
• Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
• Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
• Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed