Support the Product Management Team in defining the overall e-commerce product strategy and roadmap, ensuring alignment with the goal of delivering the highest level of value to our customers and stakeholders. Work closely with Marketing and Site Merchandising to drive efforts to enhance the online shopping experience, optimizing product placement and presentation to maximize conversion rate. Collaborate with the Marketing Content team to build custom content components to support brand and product story telling on our e-commerce platform, ensuring the visual appeal and accuracy of promotions and product listings. In tandem with Marketing support and enhance all ongoing promotional strategies Conduct thorough site traffic and performance analysis to identify opportunities for improvement and optimization. Implement site search optimization strategies to enhance the discoverability of products and improve the overall user experience. Collaborate closely with the team on A/B testing initiatives, analyzing results and iterating on strategies for continuous improvement. Write tickets for execution by our engineering team, providing clear instructions and requirements for feature development and enhancements. Engage in cross-functional collaboration with marketing, design, and development teams to support asset development and ensure a cohesive user experience.