Associate Product Manager

AirLife • Grand Rapids, MI

4h

About The Position

As an Associate Product Manager for AirLife, you will be responsible for developing and directing all marketing activities for products and services within your assigned portfolio. This includes compiling and conducting research on global product requirements, identifying enhancements to current features, and optimizing cost and fulfillment based on customer feedback. You will manage the product lifecycle by developing and deploying strategies for product positioning, advertising, packaging, pricing, expense budgets, forecasting, profit plans, and future product development. The role involves interfacing with engineers, designers, suppliers, and customers to define product requirements and specifications, as well as preparing and coordinating product introductions and updates.

Requirements

• 1-3 years sales and/or Product Management experience in consumable medical devices.
• Marketing/product management experience essential.
• Excellent Public speaking and presentation skills are essential.
• Computer proficiency in all Microsoft office applications.
• BA or BS degree.

Nice To Haves

• Respiratory and/or anesthesia experience is a major plus.
• Marketing, Life Sciences, Finance or Engineering concentration (for BA or BS degree) a plus.
• Medical device sales experience (added with marketing/product management experience) is a plus.

Responsibilities

• Performs market analysis and product strategy development.
• Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
• Produce competitive analysis materials comparing product with its key competitors.
• Establish and maintain relationships with key customers.
• Provides technical expertise and training to other departments in support of product development.
• Identifies market potential, establishes pricing and market strategies, estimates potential sales, introduces market, distribution/channel issues, and manages mature product through phase-out.
• Provides quarterly forecast to Operations for all assigned products.
• Manages the development stage of the product life cycle.
• Responsible for ensuring that all customer requirements are met including deployment of user trials or pilot sales programs to validate assumptions.
• Defines promotional activities, publicizing the product through the press, sales force, and alternate distribution channels.
• Plan and manage trade show activities.
• Conducts Customer and sales product and procedure training.
• Focus on achieving our Company mission.
• Demonstrate accuracy and thoroughness in daily work; look for ways to improve and promote quality & safety.
• Inspire the trust of others; treat people with respect and dignity and embrace the value of diversity.
• Use time efficiently; perform job accurately, thoroughly, and conserve Company resources to improve profits.
• Contribute to building and maintaining a positive team environment.
• Assure all policies and guidelines are implemented and followed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level