Associate Principal, Analytics Advisory, Analytics & Insights

Amazon • New York, NY

6d

About The Position

Amazon Advertising exists at the intersection of marketing and ecommerce and
offers advertisers a rich array of innovative advertising solutions across
Amazon owned properties, as well as third party properties Amazon operates. We
believe that advertising, when done well, can greatly enhance the value of the
customer experience and generate a positive return on investment for our
advertising partners.

The Analytics & Insights (A&I) organization develops actionable insights using
Amazon’s unique data to influence how advertisers promote their businesses. Our
insights enhance their marketing decision-making, leading to them to be
measurably more successful with Amazon. The A&I organization consists of a
variety of different Practices, which are groups that focus on different
approaches to create these insights.

We are currently looking for an Associate Principal, Analytics Advisory to join
our Advisory Practice. Members of the Advisory Practice develop brand-specific
actionable insights for high investment advertisers. Our analyses measure the
performance of advertising campaigns and sales performance of products. We
provide recommended actions to improve future advertising campaigns and
marketing decision-making. We take a consultative approach, building deep
relationships with our clients marketing teams. Our account management and sales
partners within Amazon help us manage relationships with these clients, allowing
us to focus on analysis and delivery. Examples of commonly developed advertising
insights include seasonality of search trends, multi-touch attribution, and
trade up/cannibalization. Common marketing insights include brand switching and
customer journey.

As an Associate Principal, Analytics, you will perform hands-on analysis using
SQL and Python, partner with measurement solutions to assess advertiser
performance, and develop insights across customer behavior, media effectiveness,
and industry trends. You will synthesize complex analyses into concise
narratives for executive audiences, clearly articulating implications,
trade-offs, and recommended actions that shape both customer strategy and Amazon
Ads business outcomes.

The Analytics & Insights (A&I) organization leverages Amazon’s unique data
assets to deliver high-impact insights for advertisers. We help marketers make
better decisions, unlock growth opportunities, and measurably improve outcomes
both on and off Amazon by combining analytical rigor with strategic clarity.

Requirements

• Experience translating technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and non-technical stakeholders
• Experience with statistical analytics and programming languages such as R, Python, Ruby, etc.
• Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations
• Bachelor's degree plus 10+ years’ experience in client-facing data analysis roles.
• 5+ years of consulting experience with a major consulting firm or 5+ years of advertising experience with a top advertiser (agency or client side).

Nice To Haves

• Experience in advertising

Responsibilities

• Independently develop advanced brand-specific analyses and create templates of them for colleagues to leverage for other brands.
• Conduct analyses which leverage previously untapped datasets.
• Expand the breadth of marketing science topics that the Advisory Practice provides insights on.
• Represent Amazon Advertising in meetings with advertisers and guide their leaders on their advertising and marketing strategies.
• Develop relationships with senior marketing decision makers (e.g. senior director, c-level) and establish oneself as go-to expert in at least one advanced analytical area of advertising.
• Proactively address advertisers' needs by identifying issues and opportunities before the advertiser identifies them.
• Own an internal program that enhances their Practice's capabilities or A&I's capabilities.
• Write documents with recommendations that influence how partners teams with Amazon Advertising operate, such as Account Management, Sales, or Product.
• Master Amazon proprietary tools and metrics, which will help you solve the advertisers' business questions.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level