Director, Insights & Analytics

Mediassociates•Newtown, CT

1d•Hybrid

About The Position

Mediassociates is seeking an Insights & Analytics Director to serve as a senior, client-facing analytics leader with deep expertise in Marketing Mix Modeling (MMM), performance analytics, and strategic storytelling. This individual will play a critical role in interpreting MMM outputs, translating complex modeling and performance results into actionable business recommendations, and delivering polished, executive-ready presentations. This role will support 4-6 MMM engagements annually, with the opportunity to scale MMM capabilities across the broader client portfolio. In addition, the position will support ongoing client performance reporting and insight development, helping translate campaign results into clear strategic guidance for both clients and internal teams. The ideal candidate combines technical fluency in MMM methodologies with strong commercial acumen, presentation skills, and the ability to identify growth opportunities within existing accounts. The position operates within a matrixed analytics environment. The individual will work closely with offshore modeling teams, internal analysts, planners, and account teams to bring MMM and performance insights to life. A key component of the role will include training and enabling broader agency teams to effectively understand and deliver MMM-driven insights so that analytics capabilities can scale across the organization.

Requirements

10+ years of experience in marketing analytics, media measurement, or related analytical roles.
Direct experience interpreting Marketing Mix Models (MMM) and translating outputs into strategic recommendations.
Strong understanding of ROI modeling, incrementality, forecasting, experimentation, and statistical concepts.
Proven ability to present complex analytical findings to senior stakeholders.
Experience building executive-level decks in PowerPoint and synthesizing data into compelling narratives.
Understanding of digital and offline media ecosystems.
Strong project management skills and ability to manage multiple client engagements.
Commercial mindset with experience supporting new business or analytics-driven upsell opportunities.

Responsibilities

Serve as the primary client-facing lead for Marketing Mix Modeling engagements, including insights development, storytelling, and executive presentations.
Work with our media planning and buying teams to translate MMM results (saturation curves, sales drivers, scenario planning outputs, etc.) into clear business implications and media investment strategies.
Partner with internal analytics and offshore modeling teams to ensure model integrity, proper interpretation, and quality control.
Develop client-ready presentations for MMM, QBRs, brand lift studies, forecasting initiatives, and other performance reporting needs.
Operate effectively within a matrixed team environment, partnering with Account, Planning, Activation, and Technology teams to integrate MMM insights into media planning and optimization.
Train and mentor internal teams on how to interpret MMM results and incorporate insights into strategic recommendations and client communications.
Identify cross-sell and upsell opportunities tied to measurement and advanced analytics services.
Support expansion of MMM capability across additional clients, including scoping and proposal development.
Establish best practices for insight storytelling and standardized MMM presentation frameworks.
Contribute to agency thought leadership around measurement and ROI-driven media strategy.