Associate, Planning

IPG Mediabrands • New York, NY

6d

About The Position

The Associate, Media Planning is an entry-level position that plays an important role in the media planning process. In this role, you will learn the fundamentals of media planning and how to leverage media to help deliver on our client’s business objectives. The ideal candidate is an energetic and proactive problem-solver who is detail-oriented and has an unmatched passion for the advertising industry. In this critical role, you will
support the planning team in partnering with the world’s leading brands and learn from industry leaders at a top media agency.

Requirements

• Ability to quickly learn proprietary tools and processes
• Exhibits a positive attitude that would complement the UM culture
• Strong written and oral communication skills
• Proficiency with Microsoft Office: Excel, Word, PowerPoint
• Able to effectively manage time and work in a fast-paced environment
• Exceptional attention to detail, organizational & analytical skills, creative thinking, and problem-solving skills
• Proven ability to work independently and as part of an integrated team

Nice To Haves

• Include 0-1 years of experience
• Proficiency at Microsoft Office: Excel, Word, PowerPoint

Responsibilities

• Support the team in the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
• Compile research data to help ensure that client campaigns are reaching intended audiences
• Develop a mastery of syndicated research sources, planning tools, and media math
• Use qualitative and quantitative research to develop consumer insights and budget allocations
• Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
• Collaborate with internal and cross-functional teams to ensure that projects are on track and deliverables are accurate
• Proactively keep up to date with media and technology trends
• Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees