Associate NIL Business Development Manager - Utah State University

LEARFIELD•Logan, UT

20h•Hybrid

About The Position

Learfield is seeking a motivated Associate NIL Business Development Manager to help grow and manage Name, Image, and Likeness (NIL) partnerships at one of our university properties. This role supports new business development and activation of NIL campaigns that connect brands with student-athletes in meaningful, compliant ways. As part of the property team, the Associate NIL Business Development Manager will be responsible for prospecting, pitching, and brand partner NIL activation, while serving as an NIL expert to educate partners and internal teams on trends and best practices. The role reports to the General Manager and works closely with both property and Athletic Department staff. Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Requirements

2+ years of experience in sponsorship sales, NIL partnerships, marketing, or related business development roles, preferably in sports, entertainment, or agency environments
Demonstrated ability to develop and present sales ideas, build relationships, and support business development efforts
Strong communication, presentation, and organizational skills with high attention to detail
Ability to work both independently and collaboratively in a fast-paced, client-focused environment
Proficiency in Microsoft Office Suite and experience with CRM or sales tracking tools
Comfortable spending 50% or more of time outside the office meeting with prospects, attending NIL activations, and engaging with partners
Familiarity with NIL policies, NCAA compliance, and state-level regulations
Availability to work evenings and weekends as needed for partner events, game days, and student-athlete engagements

Nice To Haves

Bachelor’s degree in marketing, communications, sports management, or a related field
Knowledge of NIL best practices, influencer marketing, or brand partnership strategy
Understanding of Learfield’s multimedia rights model and NIL program integration
Experience supporting digital or social media strategies, with an understanding of content performance and engagement across platforms
Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling

Responsibilities

Develop and pitch NIL partnership concepts that connect brands with student-athletes through compelling proposals, presentations, and tailored activations that leverage university IP.
Serve as an NIL subject-matter expert, providing sales materials and best-practice guidance to support property sales teams and brand partner discussions.
Ensure flawless execution of NIL campaigns by coordinating with internal stakeholders (Partnerships, Athletics, Legal/Compliance, Activation)
Participate in partner and student-athlete meetings, NIL activations, representing Learfield and the university in a professional and relationship-driven manner.
Manage and track NIL sales activity, including prospect development, contract execution, and activation performance using CRM and reporting systems.
Contribute to campaign reporting and renewal strategy, including recaps, performance summaries, and recommendations for future NIL engagement.
Stay current on NIL policies, NCAA and state regulations, and industry trends, translating updates into actionable strategies for the property and partners.
Cultivate strong relationships with student-athletes, athletic department personnel, and brand partners to foster collaboration and long-term partnership success.
Build and maintain strong relationships with local, regional, and national clients as well as university partners, athletic department staff, and internal stakeholders—serving as a trusted representative of both Learfield and the university.
Meet or exceed defined NIL sales targets and key performance indicators

Benefits

Medical
Dental
Vision
Health Savings Account
Life Insurance
Other Insurance Plans
Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
20 Paid Holidays
401(k) + Match
Short/Long Term Disability
Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.