Associate Media Manager

Home Depot • Atlanta, GA

16d

About The Position

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
• 3 years of work experience

Nice To Haves

• 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
• The roll will allocate 20-30% of its responsibilities to project management
• Previous experience with relationship management and omnichannel traditional and digital campaign planning
• Previous experience working with large established digital properties such as Linkedin, Reddit, Youtube, Yahoo and Meta properties.
• Strong presentation, communication, and writing skills

Responsibilities

• Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level