Associate Media Manager, Strategic Customers

Post Consumer Brands•Lakeville, MN

2d•$70,386 - $98,541

About The Position

Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs in emerging retail media for Target, Kroger, Albertson’s, and Dollar General. Planning, measuring and optimizing digital media programs is a key part of this role, and ecommerce experience is a plus. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.

Requirements

BA required. Marketing, Communications, or Journalism preferred.
2-5 years marketing, media planning, and/or strategy experience
Ecommerce experience required
Digital experience on agency or client side required
Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency: are direct, factual, and straight-forward
Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills

Nice To Haves

Experience in multiple digital media channels, search, programmatic and social experience preferred

Responsibilities

Digital media campaign planning, activation, and optimization across retail media tactics
Plan retail media budgets across wide variety of retail media channels including Target, Kroger, Albertson’s, and Dollar General.
Lead retail media capabilities evaluations and provide recommendations for future spend
Outline measurement goals for media spend across subset of retail partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization
Continuously monitor and analyze programs, improving upon the understanding of audiences and identifying opportunities to increase impact
Creative approach and execution for paid media across multiple e-commerce channels
Support creative process flow for retail media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Work with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into digital media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media