Associate Media Manager, Paid Search

Home Depot • Atlanta, GA

317d

About The Position

As a Paid Search Associate Manager at The Home Depot, you will be responsible for executing and optimizing Paid Search investments across Google, Bing and other biddable media platforms. The Paid Search Associate Manager will work cross-functionally with Category Marketing, Vendor Partner Managers and other internal stakeholders to understand business objectives and oversee the development and execution of best-in-class Paid Search strategies that surpass expectations.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Hands-on Paid Search experience managing large budgets and multiple stakeholders.
• Proficiency in Google/Microsoft Editor and SA360 for bulk changes.
• Mastery of budget pacing and bid strategies.
• Demonstrated proficiency in Google Ads and Bing Ads paid management platforms.
• Understanding of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick, Skai/Kenshoo, Marin, Adobe, etc).
• Active Google Ads, Bing/Microsoft Ads, SA360, Skai/Kenshoo or Marin Certifications preferred.
• Possess a basic understanding of all digital media disciplines.
• Strong project management and multi-tasking skills are a must.
• Strong analytical and problem-solving skills, identifying trends and story telling.
• Detail oriented with strong attention to project management and follow-through.
• Excellent presentation and analytical skills.
• Exemplary written and oral communication skills.
• Expert-level Excel and strong PowerPoint (PPT) skills.
• Previous media agency experience preferred.
• Must be a team player willing to provide support where needed with projects and planning.

Responsibilities

• Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy.
• Help to develop and support test & learn agendas.
• Track and ensure channel performance standards are met or exceeded.
• Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy.
• Involved in agency and partner management and integration into workflows.
• Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc.
• Ensure best practices are utilized/shared.
• Act as an informal leader and mentor within the channel organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Building Material and Garden Equipment and Supplies Dealers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees