Associate Media Director

Critical Mass•Chicago, IL

55d•$110,000 - $140,000

About The Position

We are seeking an Associate Media Director to be hands-on in planning and activation for both online and offline strategies for a new client in the B2B space. The Associate Director is responsible for driving media strategy and ensuring the program meets client objectives and KPIs. The Associate Director will partner with clients and agency partner teams to develop strategy and tactical plans to execute media most effectively across core digital media tactics including search, social, display, programmatic video as well as integrate and execute strategy for key offline channels as needed. The Associate Director is accountable for working with the team to ensure performance is hitting KPIs and meeting client goals, providing oversight as necessary. Proven excellence and experience in digital media required.

Requirements

Bachelor’s Degree required
Strong Understanding of media landscape
5+ years of hands-on media management experience in online advertising with a focus on performance
In-depth experience with Search, Social, and/or Programmatic channels is a must
Understanding of activation & optimization techniques across self-serve performance platforms a must
2+ years of demonstrated success in managing and leading people
Proven ability to lead and manage teams
Technically strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills, with polished presentations skills a must
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
Ability to sell ideas clearly and deliver values

Nice To Haves

Knowledge of offline media planning is a plus
Experience in marketing for both brand-building and direct response initiatives

Responsibilities

Responsible for gathering the research and data needed to formulate strategic plans that will grow client business
Lead client relationship as day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
Coordination of streamlining omni-channel strategies with key partners
Responsible for presenting strategic recommendations, soliciting feedback and ensuring team can execute on strategy to effectively hit goals
Reports to Media Director, but acts as key day-to-day account lead over team
Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
Develop skills by participating in ongoing training, workshops, etc.
Support in any new business pitches and related work as required
Mastery of all relevant tools for reporting, analytics and competitive analysis
Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
Maintain professional, productive rapport with sales representatives/media vendors