Associate Director, Digital Media

Mythic•Charlotte, NC

4d•Remote

About The Position

Mythic is a full service, independent, growth agency HQ’d in Charlotte, N.C., we focus on consumer and B2B high growth brands from the mid-market to Fortune 500. We bring a strategy-first approach with extraordinary creative execution to our suite of integrated capabilities across Social, Email, Paid Media, Analytics and Webdev. Mythic believes that brands have the potential to Be More; more focused on what drives long-term impact, more memorable, more resonant, more consistent and more connected - all in service of delivering accelerated growth. Be More is the ethos we deliver work by. Our Core Values guide us in that work: Own the Work, Find a Way, Create with Purpose, Move as One, and Fuel Curiosity. What you’ll be doing Strategic Leadership & Performance As Associate Director, you will move beyond tactical execution to drive high-level business outcomes. You will bridge brand equity with performance-driven results, serving as a senior consultant to our most sophisticated clients. Operational Excellence & Hands-on Leadership Platform Mastery: Maintain "hands-on-keyboard" leadership for complex campaign setups across digital platforms. Media Ops Oversight: Direct the tagging and activation for multiple high-volume campaigns to ensure data integrity. Accountability: Ensure campaigns deliver on high-level business objectives, moving beyond simple delivery and pacing to true performance impact. Cross Functional Partnership: Build bridges between account, creative, and data partners to drive overall efficiencies and best in class work. Brand + Performance Strategy Strategic Investment: Partner with the cross functional teams to architect campaign structures and budget allocations across tactics and buying models to eliminate waste and deliver growth. Next-Gen Buying: Lead the integration of standard Search and Social campaign builds with AI-intermediated buying strategies, including P.Max, Demand Gen, and ASC+. Omnichannel Mastery: Maintain familiarity with Programmatic and Retail Media environments, including DV360, The Trade Desk, Amazon, and Walmart Connect. Data Governance: Connect to client CDP and CRM systems to effectively integrate 1st-party audience data into platform strategies. What you’re great at Managing Complexity Manage a high volume of tasks & campaigns Break down campaign objectives into discrete tactics that are part of an integrated whole Make decisions despite conflicting signals Staying Curious about Marketing Be a strategist, not a salesperson. Go beyond platform-provided best practices and develop informed POVs on what works in driving impact and why Balance in-platform operational excellence with an openness to learning new approaches to marketing effectiveness Data for Storytelling + Performance Identify the signal in the noise: use a blend of analytic tools and metrics to form a clear understanding of how campaigns are performing, and how they can be improved. Communicate this effectively to internal and client stakeholders Deep understanding of digital media and performance metrics - platform-provided metrics & measurement capabilities (delivery, efficiency, attribution, and ROAS); web analytics & conversion optimizations (some GA4 & GTM knowledge preferred) Applying Integrated Measurement and non-standard KPIs to drive performance (MMM, Brand Health/Lift, Attention Measurement)

Requirements

5–7 years of in platform digital media management experience managing a high volume of activity
Current hands-on-keyboard experience in at least two buying platforms, preferably Google and DV360, but also Meta, The Trade Deck etc
Ability to use a blend of analytic tools to find the "signal in the noise" and communicate performance to C-suite stakeholders

Responsibilities

Move beyond tactical execution to drive high-level business outcomes
Bridge brand equity with performance-driven results, serving as a senior consultant to our most sophisticated clients
Maintain "hands-on-keyboard" leadership for complex campaign setups across digital platforms
Direct the tagging and activation for multiple high-volume campaigns to ensure data integrity
Ensure campaigns deliver on high-level business objectives, moving beyond simple delivery and pacing to true performance impact
Build bridges between account, creative, and data partners to drive overall efficiencies and best in class work
Partner with the cross functional teams to architect campaign structures and budget allocations across tactics and buying models to eliminate waste and deliver growth
Lead the integration of standard Search and Social campaign builds with AI-intermediated buying strategies, including P.Max, Demand Gen, and ASC+
Maintain familiarity with Programmatic and Retail Media environments, including DV360, The Trade Desk, Amazon, and Walmart Connect
Connect to client CDP and CRM systems to effectively integrate 1st-party audience data into platform strategies
Manage a high volume of tasks & campaigns
Break down campaign objectives into discrete tactics that are part of an integrated whole
Make decisions despite conflicting signals
Be a strategist, not a salesperson
Go beyond platform-provided best practices and develop informed POVs on what works in driving impact and why
Balance in-platform operational excellence with an openness to learning new approaches to marketing effectiveness
Identify the signal in the noise: use a blend of analytic tools and metrics to form a clear understanding of how campaigns are performing, and how they can be improved
Communicate this effectively to internal and client stakeholders
Deep understanding of digital media and performance metrics - platform-provided metrics & measurement capabilities (delivery, efficiency, attribution, and ROAS); web analytics & conversion optimizations (some GA4 & GTM knowledge preferred)
Applying Integrated Measurement and non-standard KPIs to drive performance (MMM, Brand Health/Lift, Attention Measurement)