Associate Media Director, Social

We Are Rosie•New York, NY

1d•$65 - $75•Remote

About The Position

Our agency client is seeking an experienced Associate Media Director to lead paid social strategy and execution for a major client account. This role requires a strategic leader who can balance hands-on campaign management with team oversight, client relationship building, and cross-functional collaboration. The ideal candidate brings 6-10+ years of paid social expertise with proven leadership experience. Contract Details: 35-40 hours/week 3-6 month engagement, temp-to-perm contract possibility Mid-to-late February start Looking for candidates based in Boston or NYC but the role will be remote. EST is ideal $65-75/hr

Requirements

6-10+ years of hands-on paid social media experience in agency or brand environments
Expert proficiency in Meta Business Manager, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager
Proven track record managing multi-million dollar paid social budgets
Demonstrated success leading teams (2-4+ direct reports) with mentorship and development
Strong analytical skills with ability to translate data into strategic insights and recommendations
Experience with conversion tracking, pixel implementation, and attribution modeling
Excellent client-facing communication and presentation skills
Bachelor's degree in Marketing, Advertising, Communications, or related field
Must be available to work EST hours (8am-5pm EST)

Nice To Haves

Experience working with higher education, B2B, or complex consideration funnel client
Platform certifications (Meta Blueprint, TikTok Marketing, LinkedIn Marketing Labs, etc.)
Experience with creative optimization tools (e.g., Pencil AI, Smartly.io)
Familiarity with audience segmentation, first-party data activation, and lookalike modeling
Knowledge of broader digital media ecosystem (programmatic, search, CTV)
Based in EST timezone (NYC, Boston, or surrounding areas preferred)

Responsibilities

Develop and lead comprehensive paid social strategies across Meta, TikTok, Snapchat, LinkedIn, and Pinterest aligned with client business objectives
Own full-funnel campaign strategy from awareness through conversion, optimizing performance at each stage
Provide strategic direction on campaign design, audience targeting, creative testing, and platform utilization
Identify and implement platform betas, new features, and innovative tactics to drive competitive advantage
Partner with planning, analytics, and creative teams to ensure integrated media approach
Lead hands-on campaign setup, trafficking, QA, and launch across all major paid social platforms
Manage multi-million dollar social media budgets with disciplined pacing and performance monitoring
Develop and execute rigorous testing frameworks for creative, audience, bidding, and platform optimization
Implement conversion tracking, pixel deployment, and advanced analytics for performance measurement
Drive continuous optimization through data analysis, A/B testing, and performance insights
Manage and mentor a team of 2-4 paid social specialists and coordinators
Provide guidance, training, and professional development to build team capabilities
Establish team workflows, QA processes, and best practices for campaign excellence
Foster collaborative team environment aligned with Hill Holliday's integrated, no-ego culture
Serve as primary paid social point of contact for client stakeholders
Present campaign strategies, performance updates, and optimization recommendations to clients
Translate complex social media concepts and data into clear, actionable business insights
Build strong client relationships through proactive communication and strategic consultation
Manage client expectations and navigate performance challenges with transparency and solutions
Cultivate relationships with Meta, TikTok, Snapchat, LinkedIn, and Pinterest platform representatives
Secure beta access, preferred inventory, and value-added opportunities for clients
Stay current on platform updates, algorithm changes, and emerging social media capabilities